This document provides a final report on Yamaha's "Cho người phụ nữ tôi yêu" social media campaign and Social Daily activities from February 27th to March 26th. The campaign exceeded its key performance indicators and received positive engagement. It analyzed the contest's participants and reached audiences. Key learnings included more creative designs, timeline management, and frequent reporting. The campaign amplification activities effectively promoted the contest's inspiring stories and meaning. Social Daily content like videos and comics were engaged with viral content.

1. YAMAHA SOCIAL CAMPAIGN
“CHO NGƯỜI PHỤ NỮ TÔI YÊU” & SOCIAL DAILY
FINAL REPORT
1

2. AGENDA 2
1. Campaign “Cho người phụ nữ tôi yêu” 03
1.1. Overview 04
1.2. Contestant of the contest 09
1.3. Editorial Content 11
1.4. Viewplus 12
1.5. Media support 13
1.6. ROI 16
1.7. Key learning 17
1.8. Campaign Amplification 18
2. Campaign Social Daily 22

3. YAMAHA CONTEST
“CHO NGƯỜI PHỤ NỮ TÔI YÊU”
3

4. 4
- Top 10 campaigns on
social media March
2016.
- Top 3 most favorite
campaign on social
March 2016.
OVERVIEW
Final campaign’s result

5. OVERVIEW
KPIs Commited KPIs Achieved % KPIs
Display ads 1,950,000 reach 2,518,478 reach 129.15 %
PR Content 81,000 views 99,862 views 123.28 %
Contest
600 participants 588 participants 98 %
1,500,000 reach 3,090,445 reach 206.03 %
Rewind videos 100,000 views 103,198 views 103.2 %
Total impression on social 6,000,000 impressions 11,429,428 imps 190.49 %
Estimate engagement
from viral content
20,000 Engage (like +
share, click )
738007 Engage 3690,035%
5
Evaluate Non - numeral KPI:
- 02 contestants are hot KOLs (Hot mom) on social network (included a hot mom with more than 250,000
followers: https://www.facebook.com/vinhvinh0808)
- 10% of contestants send thanks to Yamaha through their stories.
- Not just a photo contest it becomes first & “real” sharing contest (with types of performance: poem, short
story,…) where contestants have the chances to show love, emotion to their beloved women

6. OVERVIEW
(From Feb 27th to March 26th)
- People reached on page: 2,905,595
- Post Engagement: 738,007
- Page likes: 13,849 Likes
- Largest Audience: Women between 18
to 24 years old (33% of total audience)
- Most Common Device: Mobile (70%)
- Total Like of all posts: 275,188 Likes
- Total Comment of all posts: 7,894
comments
- Total share: 2,421 shares
6

7. OVERVIEW 7
Analyze the contestants: Gender, age
Gender: Women: 68%, Man: 28%, N/A: 4% Age: in range of 16 to under 45 years old.
Mostly: 20 - 25 years old (42%)

8. 71%
4%
25%
Where the audience live
Northern
Vietnam
Middle Vietnam
Southern
Vietnam
Analyze people we reach through this campaign
8
Reached Audience Analysis
- Mostly live in Northern Vietnam and
in big, second cities
- Equal number of men and women
showed interests in the banner ads
- People visited Dantri.com.vn and
Kenh14.vn clicked on the banner
ads the most, which indicates young
male and female, aged 24 - 35
interacted the most with the
campaign
OVERVIEW

9. CONTESTANTS OF THE CONTEST 9
WINNER TOP OUTSTANDING 10

10. 10
Stories of contestants: How many related to Yamaha products?
44/588 stories of contestant related to Yamaha products. Mostly: Yamaha Exciter, Sirius, Nozza & Nozza
Grande.
CONTESTANTS OF THE CONTEST

11. EDITORIAL CONTENT
Total views: 99,862/ 81,000 views
Production fee:
11
List Type of content Channel Link
1
Normal Article
Kênh 14 http://kenh14.vn/xem-an-choi/cuoi-te-ghe-voi-mlog-ninh-mot-nua-the-gioi-cua-thanh-che-nhat-
anh-20160310003151131.chn
2 Kênh 14 http://kenh14.vn/doi-song/hang-nghin-fan-vua-khoc-vua-cuoi-voi-bo-tranh-ba-oi-ba-cua-le-
bich-20160316100623721.chn
3 Afamily http://afamily.vn/tinh-yeu-hon-nhan/nhung-loi-lam-nho-nho-khien-me-roi-nuoc-mat-
20160317115052252.chn
4 Kênh 14 http://kenh14.vn/ban-chi-muon-ve-nha-va-om-cham-lay-me-sau-khi-xem-clip-nay-
20160511013444786.ch
Interactive article
1 Gifphographic http://afamily.vn/tinh-yeu-hon-nhan/4-chieu-ninh-vo-sieu-dang-yeu-danh-cho-dang-may-rau-
2016030811505637.chn
2 Gifphographic Kênh 14 http://kenh14.vn/doi-song/khong-can-soai-ca-lam-duoc-5-dieu-nay-con-gai-cung-se-phat-dien-
vi-ban-20160311063047219.chn
3 Gifphographic Kênh 14 http://kenh14.vn/doi-song/10-dieu-gian-di-chung-to-me-chinh-la-sieu-anh-hung-
20160322102937435.chn
4 Comparing Kênh 14 http://kenh14.vn/doi-song/khac-nhau-mot-troi-mot-vuc-giua-soai-ca-va-nhung-chang-trai-kho-
nhu-ngoi-20160324072614423.chn
5 Slide to view Afamily http://afamily.vn/doi-song/8-cau-chuyen-nho-chung-to-trai-tim-phu-nu-la-hanh-tinh-am-ap-
nhat-20160325105257154.chn
6 Infographic Afamily http://afamily.vn/vitamin-cho-trai-tim-phu-nu-chinh-la-nhung-tieng-yeu-diu-ngot-
20160505115142164.chn

12. VIEWPLUS 12
Estimated KPIs Actual KPIs % Achieved
9,000 views 13,945 views 154,9%

13. MEDIA SUPPORT
Mobile ads
13
Objective: Convert more visits to Yamaha
XE GA facebook page and contest post
KPIs Estimated Actual %
Achieved
Impressio
ns
2,000,000 2,049,312 102.46%
Reachs 500,000 857,971 171.59%
Clicks 28,000 33,696 120.34%
CTR 1.4% 1.64% 117.14%

14. MEDIA SUPPORT
Balloon ads
14
Objective: Convert more visits to Yamaha XE
GA facebook page and contest post
KPIs Estimated Actual % Achieved
Impressions 2,600,000 2,618,326 100.7%
Reachs 650,000 1,273,405 195.9%
Clicks 15,600 17,546 112.5%
CTR 0.6% 0.67% 111.7%

15. MEDIA SUPPORT
Box-app 300x600
15
Objective: Convert more visits to Yamaha XE GA facebook page
and contest post
KPIs Estimated Actual % Achieved
Impressions 3,200,000 3,557,242 111.16%
Reachs 800,000 387,102 48.39%
Clicks 12,800 8,145 63.63%
CTR 0.4% 0.23% 57.5%

16. KEY LEARNING 16
What performed well:
1. Social:
Interactive content & KOLs content on social media gathered good impressions
2. Media:
Mobile format & Balloon Ads format performed better than the most, readers on Dantri.com.vn reacted faster
and engaged with brand the most.
What needs improving:
 More creative design based on KV;
 Follow timeline of production - approval and airing;
 More social activities with careful preparation;
 Review and report: should be updated more frequently.

17. CAMPAIGN AMPLIFICATION
KPIs Commited KPIs Achieved % KPIs % Campaign
PR Content 20,000 views 20,823 views 104.1 % 100 %
2 rewind videos 100,000 views 103,198 views 103.2 % 100 %
17
Why do we need this?
- Showing the success of the contest through outstanding facts;
- Emphasize the meaning & inspiration spirit of the contest;
- Creating a good impression for the reader through the attention and companionship of
Yamaha in honor of women.
- Be the 1st brand to host an online sharing contest, which appreciates the contestants for
their inspiring meaningful stories about women.

18. III
ACTIVITY 1: Outstanding numbers of contest:
An album of quotes about life & women from
contestants
Results: 1300 likes, 17 shares Album
19

19. III
ACTIVITY 1: Outstanding numbers of contest:
Facts about submissions of contest.
Channel: Facebook Page Xe Ga & Kênh 14.vn or Afamily.vn
20

20. III
ACTIVITY 2: The Inspiring Meaning of contest
21
1. Interview with contest winner: Interview Video
about the contest’s winner about his touching
story in reality. Channel: Facebook Page Xe Ga
Views: 36,012
Likes: 396
Shares: 38
2. Clip of touching & inspring stories of TOP
OUTSTANDING 10
“Mẹ trong tôi là” video to celebrate the Mother’s Day
2016
Views: 67,186
Likes: 1,065
Shares: 130

21. YAMAHA SOCIAL DAILY
Facebook Fanpage

22. VIRAL CONTENT
Music video blog
Objective: Young Man & Woman, between 18 - 24 years old
Date on air: 8th Mar 2016
Result:
- 4,400 likes
- 333 shares
- 191 comments
- 56,122 views on
Youtube
22

23. VIRAL CONTENT
Viral clip
Objective: Young Man & Woman,
between 18 - 24 years old
Date on air: 23th Mar 2016
Result:
- More than 60,000 views
- 222 shares
- 60 comments
23

24. VIRAL CONTENT
Comics
Thỏ 7 Màu
Date on air: March 20th
Result:
13,200 likes 171 shares
112 comments
24
Đậu đỏ tung tăng
Date on air: March 8th
Result:
- 2,298 likes
- 32 shares
- 23 comments
Lê Bích
Date on air: March 8th
Result: Nearly 4,000 likes
625 shares 90 comments

25. VIRAL CONTENT
KOLs
Salim
Nearly 9,000 likes. Aired on March 8th. With a
meaningful story about sisterhood, showing
the message for the woman she loves.
25
He Always Smiles
More than 1,000 likes.
Aired on March 26th. Sharing his story about
brother & sister, showing the message for the
woman he loves.

26. FACEBOOK MINIGAME & GIF 26
Mini Game Yamaha
Xe Ga
672 likes 135 shares
>1,000 comments
Mini Game Yamaha Xe
PKL
400 likes 123 shares
353 comments
Mini Game “Đi tìm
Grande”
191 likes 101 shares
164 comments
Mini Game Yamaha Xe
Số
480 likes 182 shares
574 comments

27. FACEBOOK ADS 27
Estimated KPIs Actual KPIs % Achieved
154,530 CPC 207,829 CPC 134.5%

28. 28
Liên hệ:
Socialmedia@admicro.vn
Hoặc số máy lẻ: 104