This is a brief introduction to Google Analytics, the free and popular solution for analyzing web traffic.

1. Getting started with
Google Analytics
John LeMasney
LeMasney Consulting
lemasney.com

2. Getting and installing the code
● Javascript, added to head tag of every page.
● visit Admin, then tracking info
● Easy to implement with tools like WordPress
● Relatively easy with PHP, etc.
● Can be more difficult with static HTML

3. Measurables
● Visitors: geography, language,frequency,
technology.
● Traffic Sources: referrers and keywords.
● Content: Determine popular resources on
your site.
● Goals: downloads, registrations and
purchases.

4. Dashboard and customization
● Adjust the time range
● Compare two metrics
● Traffic: total, sources, and top keywords.
● Goal tracking: sales, subscriptions,
downloads, comments
● Visitor behavior: page views, bounce rate,
new vs. returning, and viewing times.

5. Determining business outcomes and
setting goals
● Landing pages
● Feed subscriptions
● Call back requests
● Blog comments

6. Tracking very specific goals
URL tagging tool
https://support.google.
com/analytics/answer/1033867?
hl=en&ref_topic=1032998

7. Reports and Alerts
● Changes in traffic (both positive and
negative).
● Changes in goal conversion rates.
● High bounce rate.

8. Other engines for Analytics than GA
Pinterest
StumbleUpon
Bit.ly
Facebook Pages
WordPress
AWStats
Google History https://history.google.com
Fitbit

9. Resources
http://www.toprankblog.com/2012/10/google-
analytics-guide/
http://mashable.com/2011/05/23/how-to-use-
google-analytics/
http://www.youtube.com/watch?v=l9joLoZOjK4
http://www.google.com/analytics/iq.html