Social Media Ecosystem 2.0 at Barcampsaigon.

SOCIAL MEDIA CHANNEL

Social media ecosystem
Created by haile
http://socialmediachannel.blogspot.com


Outline
• What is the social media?

• Ecosystem of social media

• Social media trend

http://socialmediachannel.blogpost.com | http://www.facebook.com/socialmediachannel


What is the social media?
• Social media is content created by people using highly accessible and scalable publishing technologies.
en.wikipedia.org/wiki/Social_media

• A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn
or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user
interaction. searchenginewatch.com/define

• An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and
pictures. www.anvilmediainc.com/search-engine-marketing-glossary.html

• Social Media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.
sprythink.com/glossary.html

• Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
www.tvb.org/multiplatform/Multiplatform_Glossary.aspx

• Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such
as a blog, wiki or video hosting site. www.capilanou.ca/help/active-cms/glossary.html

• Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples
are YouTube, Flickr, Facebook, MySpace etc) www.bottlepr.co.uk/glossary.html

• Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information
and communication needs. [Axel Schultze] communitymanagers.pbwiki.com/Glossary-and-Reference


?Confused
CAN I SYSTEMATIZE MANY MODELS TOGETHER?


Literature review
• The conversation prism just is the category of
social media networks
• The objectives is building brand
• It don’t express the relationship between social
media networks and the roles of participations


My opinion
A SOCIAL MEDIA LIKES A LAKE ECOSYSTEM


Microcosm

Characteristics of water story
• Substance music
• Energy picture
• Information document
event…
We’re difference

You like a drop



Microcosm
• Everybody’s component on a lake
and you are:
– Influencer
– Connector
– Communicator
– Audience



Social Media Ecosystem
Cloud Cloud

Political, Economic,
Inactivities rain air Social, Technology factors

Spectators
Social Media
Joiners Ecosystem Lifestyle, Culture,
Psychographic factors

Collectors
Critics
Creators

Hai Le
Based on Le and Bernoff, 2008



The differences
# members
Geographic
Demographic
Psychographic Structure Color/Style

# social media networks
Objectives
Features
Capacity Volume



Market Segmentation
Political, Economic, Social, Technology factors
Potential customer Cloud

%Inactivities

% America? % Europe ? % Asia ? % Africa? % Australia?
% Spectators

% USA, Canada % England, France % China, % South Africa, % Australia, New
% Joiners
Brazil … Germany, … Japan, Korea, Egypt, Morocco Zealand …
Indonesia, …
% Collectors Vietnam …

Lifestyle,
%Critics Culture,
Psychographic
%Creators factors

Hai Le
Based on Le and Bernoff, 2008


Make your marketing
MORE EFFICIENT


Influence Ripples Concept
Interference
How to Interfere
effects
 Same frequency (topic, time,
geographic)

 Keep the relationship

 Think about audience needs



How to restrain the domino effectiveness
• Equi-potentiality (Đẳng thế):
– Eliminate the need to re-structure
• Self Service (Tự phục vụ):
– Self acting
– Self Driving – use waste / by products
• Homogenity (Đồng nhất)
– W.r.t to environment
– Transparency

* 40 Triz (Theory of Innovative Problem Solving) Principles



How to control the domino effectiveness
• Prior Anti-Action (Gây ứng xuất sơ bộ)
– Pre-stress in opposite direction
– Take anti-Risk Measures
• Prior Action (Thực hiện sơ bộ)
– Pre process activities – offline
– Pre Arrange and ready for event
• Prior Cushioning (Dự phòng)
– Redundancy
– Risk Mitigation
• Feedback (Quan hệ phản hồi)
– Introduce Feedback
– Increase Feedback




How to use the domino effectiveness
• Dynamics (Linh động)
– Self Optimizing
– Moving parts
– Adaptive Components
• Negative to Positive (Biến hại thành lợi)
– Harm + Harm = Good
– Change the focus of harm
– Amplify harm into feature




Social media trend
Social Social
network A Canal network B

API platform



Social media trend
• The power of a social media
Social
depended by the number of network
“canal” A

canal
• Facebook, Twitter, Google have Social Social
network network
competitive advantage E Dominance B
social
network

Social Social
network network
D C



Biography and references
• The social Technographic http://www.forrester.com/Groundswell/ladder.html

• The Influence Ripples http://darmano.typepad.com/logic_emotion/2006/08/influence_rippl.html

• Social media definition
– en.wikipedia.org/wiki/Social_media

– searchenginewatch.com/define

– www.anvilmediainc.com/search-engine-marketing-glossary.html

– sprythink.com/glossary.html

– www.tvb.org/multiplatform/Multiplatform_Glossary.aspx

– www.capilanou.ca/help/active-cms/glossary.html

– www.bottlepr.co.uk/glossary.html

– communitymanagers.pbwiki.com/Glossary-and-Reference


http://socialmediachannel.blogspot.com

Hai Le
Marketing Executive of SIFEIU
Email: leminhhai@gmail.com
Twitter: leminhhai
Facebook: http://www.facebook.com/leminhhai

Social Media Ecosystem 2.0 at Barcampsaigon.

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