In this partner guide, you will discover the key figures and the key elements (client profile, business model…) to maximize your sales and increase your visibility on Auchan. Lengow provides you all the tips you need to integrate your product catalogue on Auchan.

1. EASILY SELL EVERYWHERE
USER GUIDES
Keep updated
Sell on
Auchan

2. Lengow is the ecommerce automation solution that helps brands and distributors
improve their performance, automate their business processes and grow
internationally. Intuitive and innovative, the Lengow platform is the key that opens the
door to strong profitability and visibility for products sold by online retailers around the
world on all distribution channels: marketplaces, comparison shopping engines, affiliate
platforms and display/retargeting. With more than 1,800 partners that have been
collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to
the 3,500 merchants that use it in 45 countries accross the globe.
Contact us for a demo of our solution.
WWW.LENGOW.COM
Marketplaces
Display /
Retargeting
Product Ads On-site
tools
Comparison
Shopping Engines
Affiliate
platforms

3. KEY FIGURES
• Operating in 14 countries
• More than €53.4 billion in revenue
• More than 4.8 million unique
monthly visitors
• 364,000 unique visitors per day
MORE THAN 300 RETAILERS EXPECTED BY THE END OF 2017 from a range of
sectors: food, gardening/DIY/sport, baby supplies, furniture/decoration, household appliances,
High-Tech, toys…
VISIBILITY ON AUCHAN
• Strong Auchan brand recognition
• Cross-channel marketing which increases
your sales opportunities
• Affiliation
• Effective SEM/SEO
• A page dedicated to each retailer
• Promoting your name on listed pages and
product guides
• Newsletters, banners, flash sales
EASILY SELL EVERYWHERE
Sell on Auchan with Lengow

4. CLIENT DEMOGRAPHIC
• Target audience: Family
• Age: 26 – 40 (45% of customers)
• 63% female
• Increasingly connected customers with high
brand loyalty
BUSINESS MODEL
• No fees for listing your products
• Monthly subscription: €49 excluding VAT
• Commission based on products sold, and
calculated on the sale price (including all
taxes and shipping costs)
AUCHAN BENEFITS
• An efficient sales interface to ensure best
possible order management
• Customisable shipping cost structure,
specifically adapted to your products
• Customer service at clients’ disposal
• A team dedicated to Auchan’s marketplace
• Auchan is a trusted third-party for
customers as well as retailers
ENTRY REQUIREMENTS
• Offer free delivery to shops (for orders
above €25)
• Offer home delivery
• Work alongside Mondial Relay for click-and-
collect deliveries
• Manage feed integration with Mirakl and
Lengow
Download the full version