Namibia is located in Southern Africa along the Atlantic coast. It has a population of around 2 million people and was formerly a German and South African colony, gaining independence in 1990. The official language is English and the economy relies on mining, agriculture, fisheries and tourism as key industries.

1. By
Hileni Ithindi

2. Capital City: Windhoek
Official Language: English
Government: Republic
 President Hifikepunye Pohamba
 Prime Minister Nahas Angula
Independence: From South Africa
 Date March 21, 1990
Currency: Namibian Dollar (NAD)
1:1 with ZAR
Area:
 Total 824,292 km2 (34th)
318,259 sq mi

3. Population (July 2012 est.):2,031,000 ( in 2001 it was 1.8 million only)
Annual growth rate (2012 est.): 1.8%
Namibia is one of the least populated country in the world.
Ethnic groups:
 More than half of them (Ovambos, Kavangos, Himbas and Caprivians) live in the rural regions of the
north.
 Least populated part is the dry south, where only 7% of the population lives (mainly Nama and
farmers of Afrikaans or German origin). Most of them live in the towns of Keetmanshoop and
Luderitz
 30% of the Namibians (mainly Herero and Damara and the majority of the white) population
live in Windhoek and in the towns of Walvis Bay and Swakopmund
Religions:
Predominantly Christian
Languages:
English (official); Afrikaans, German,
other indigenous languages.

4.  Situated along the southwest coast
of the African continent
 Shares the bolder of Atlantic ocean
 Namibia is truly a land of
remarkable contracts
 A remarkable strip of land in the
northeast, known as Caprivi Strip is
the vestige of a narrow corridor
demarcated for German Empire to
access the Zambezi River.

5.  landscape consists primarily of central highlands, of which the highest
point is the Brandberg at 2,606 meters (8,500 ft)
 The central plateau runs from north to south, bordered by the Namib
Desert (oldest in the world) and its coastal plains to the west, the Orange
River to the south, and the Kalahari Desert to the east.
 The climate ranges from desert to sub-tropical, generally hot and dry
most of the year; rainfall is sparse and unpredictable.
 Other important towns are the ports of Walvis Bay (strategic to SADC) and
Swakopmund, as well as Oshakati, Grootfontein, Tsumeb and
Keetmanshoop.

6.  Namibia has a multiparty, multyracial democracy,
with a president who is elected for 5-year term
 The constitution establishes a bicameral
Parliament and provides for general elections
every 5 years and regional elections every 6 years.
Members of the 72-seat National Assembly are
elected on a party list system on a proportional
basis
 Members of the 26-seat National Council are
elected from within popularly elected Regional
Councils.

8.  The economy rests on four pillars:
 Mining (biggest GDP contributor)
 Agriculture (second & some people depends on
agriculture for livelihood)
 Fishery
 Tourism
 Fourth largest exporter of non-fuel minerals in
Africa, and the world’s fifth largest producer of
uranium
 GDP (PPP): 2009 estimate
 Total $ 15.14 billion
 Per capita $ 7,201 (88th)

9.  Rich diamond deposits make Namibia a
primary source for gem-quality diamonds
 Produces large quantities gold, silver, zinc,
copper, lead, tin, marble and granite as well as
semi-precious stones
 Namibia imports some of its food requirement
 Although high per capita GDP, some Namibians
are unemployed and greater unequal
distribution of wealth, large amount of wealth
is exported

10.  Diamond production totalled 1.5 million
carats (300 kg) in 2000, generating nearly
$500 million in export earnings
 Other important mineral resources are
uranium, copper, lead, and zinc. The country
also is a source of gold, silver, tin, vanadium,
semiprecious gemstones, tantalite,
phosphate, sulfur, and salt.
 large areas of Namibia, including off-shore,
are currently leased for oil prospecting.

11.  Agriculture in Namibia contributes around
5% of the national Gross Domestic Product.
Primary products included livestock and meat
products, crop farming and forestry
 Namibia has one of the highest rates of
income inequality in the world, due in part
to the fact that there is an urban economy
and a more rural cash-less economy.
 One of the fastest growing areas of economic
development in Namibia is the growth of
wildlife conservancies.

12.  The clean, cold South Atlantic waters off the
coast of Namibia are home to some of the
richest fishing grounds, with the potential
for sustainable yields of 1.5 million metric
tonnes per year.
 Commercial fishing and fish processing is the
fastest-growing sector of the Namibian
economy in terms of employment, export
earnings, and contribution to GDP.

13.  The main species found in abundance off
Namibia are:
 pilchards (sardines), anchovy, hake, and
horse mackerel, Sole, squid, deep-sea crab,
rock lobster, tuna fish etc.
Education sector
Namibia has compulsory free education for
10 years between the ages of 6 and 16.
Grades 1–7 are primary level, grades 8–12
secondary

15. Mobile Industry key players:
 MTC
 LEO
 TELCOM

16. Beverage industry ( Namib Breweries)
 Coca Cola LTD
 Windhoek Lager
 Multi and Multi liqueur man.
 Tafel Lager
 Kingsley
 Fruitree

17. Transportation Industry
 Trans Namib
 Air Namibia

18. Food Industry major players
 Polana food LTD
 Namib meal LTD
 Bokomo Meals LTD
 Hangana S Food etc

19.  The most advertisement methods used:
 Television advertisement
 Radio advertising
 Billboard advertising
 Social Media
 Print media
 Road shows, institution visit etc.

20.  Social Marketing is strict with products such
as:
 Alcohol
 Tobacco
 Health care product