1. Видео в интернет ‐ международный опыт и примеры.
Странски Петр, KIT digital, Inc.
INTERNET TV & VIDEO. Смена приоритетов, 15 марта 2011 года, Москва

3. Summer 2006
• Apple had yet to launch movies on the iTunes (Music) Store
• Microsoft had yet to launch movies on the Live Marketplace
• 2 Mbit/s was considered a fast internet connection
• YouTube was just one of 300+ video sharing sites
• Facebook was not open to the general public
• Tweeting was something only birds did
• HD DVD was alive!

4. BEGINNING OF 2010
IP IS CHANGING WORLD

5. Worldwide Video by Format
2010 2014 2020
4% 30% 75%
IP‐Based IP‐Based IP‐Based
Digital IP-Based Analog

6. New
consumer
experience…

7. Interactivity…
Communities UGC Applications Facebook Apps
Interactivity w/in Branded
Micro-Sites Existing Sites Ad Units
Mobile Apps

8. Change
in
Business
model

9. g p p
Solutions Tier 1 Consumer
Rightsholder Outlet CDN Telco
Provider Backbone ISP
Change in
distribution
channel

10. New players distributing content
Vodafone, one of the world’s leading
telecommunication companies, required a next
generation video platform to drive content across
web properties as well as their base of deployed
smart and WAP‐browser capable phones.

11. New ways to reach audience
The Tribeca Film Festival, established in 2003 by Robert De Niro, is one
of the world’s biggest independent film festivals. Tribeca’s mission is to
provide artists with unique platforms to expand the audience for their
works and to broaden the access point for consumers to experience
independent film and media.
Fans could access full feature and short films in HD, live events and red
carpets, join live conversations with other film aficionados and
participate in real‐time Q&A panels with Filmmakers, as well as vote
for their favorite feature and shorts in the Tribeca Film Awards Show‐ all
without having to leave the house!

12. New ways to promote brand
Homeaway's 2010 Superbowl campaign produced by
Publicis in the West resulted in the 2nd highest online
traffic of all campaigns
An engaging UGC component was included, enticing
viewers to share their own hotel horror story via text,
photo and/or video entry for the chance to "win a dream
vacation”

13. New ways people interact Case Study: Wacom
Community is a place where
users of the company’s popular
pen-based computer interface
can connect with each other,
share their work and exchange
tips & tricks.
The community has a focus on
creative professionals, and the
site’s thousands of members
post recent creative projects to
the community and share it our
to Facebook.

14. ABOUT COMPANY

15. About KIT digital
KIT digital is a leading global provider of video asset
management, publishing, and engagement solutions
for multi‐screen IP‐based delivery.
The company's suite of solutions, enables enterprise
clients to acquire, manage and distribute video assets
across the screens of today's world: the personal
computer, mobile device, IPTV‐enabled television set,
tablet, digital signage, and the like.

16. Complete End‐to‐End Solutions
• Reach more people • Move people to action
• Capture and hold • Manage assets easily
attention • Measure your results
• Build relationships • Increase efficiency for
• Reinforce your brand clients
• Generate more leads • Generate more revenue
• Increase product sales • Reduce delivery costs

17. Over 2000 global enterprises trust KIT digital

18. KIT digital enables multi‐device content networks

19. THANK YOU / БЛАГОДАРЮ ЗА ВНИМАНИЕ
Petr Stransky| Managing Director, Content Distributors Vertical|
petr.stransky@kitd.com | +420 603 575 469