3. Startup ≠ small version
of big company
Startups are temporary organisations in search of
a repeatable and scalable business model
4. Startup ≠ small version
of big company
Startups are temporary organisations in search of
a repeatable and scalable business model
search = innovative
5. Startup ≠ small version
of big company
Startups are temporary organisations in search of a
repeatable and scalable business model
search = innovative = uncertainty
6. Companies
execute
Which is what they are good at
They have managers that predict, operate and
plan using something called the Waterfall method
27. Search
Customer
Discovery
Customer
Validation
Execute
Customer
Creation
Company
Building
Learn
Pivot
28. Search
Customer
Discovery
Customer
Validation
Execute
Customer
Creation
Company
Building
Learn Confirm
Pivot
29. Search
Customer
Discovery
Customer
Validation
Execute
Customer
Creation
Company
Building
Learn Confirm AARRR
Pivot
30. Search
Learn Confirm CEO hired
Customer
Discovery
Customer
Validation
Execute
Customer
Creation
Company
Building
Pivot
AARRR
31. Search
Learn Confirm CEO hired
Customer
Discovery
Customer
Validation
Execute
AARRR
Customer
Creation
Company
Building
Pivot
Entrepreneurs start to think about leaving
32. Lean Startup =
Customer development combined with Agile product development
33. Search
Learn Confirm
Customer
Discovery
Customer
Validation
Pivot
Learn
Learning is mostly done
by talking to potential
customers.
But can also be achieved
through observation
and customer feedback
34. Search
Learn Confirm
Customer
Discovery
Customer
Validation
Pivot
Confirm
Confirmation can be
achieved through
several kinds of tests,
depending on what
you want to confirm.