Apresentação de New Media

1. Social Networking American Corner Training Setembro- 2009

2. INTRODUCTION The practice of using a social network to establish and enhance relationships based on some common ground—shared interests, related skills, or a common geographic location—is as old as human societies, but social networking has flourished due to the ease of connecting on the Web.

3. INTRODUCTION Past: Web 1.0 – site connection Present: Web 2.0 – people connection Future: Web 3.0 – data connection

4. INTRODUCTION Past: Companies control (TV, Radio) Present: People control (Internet)

5. Most popular tools and numbers Facebook : around 330 million (Brazil - 1,3 million) Orkut : around 70 million of users (Brazil - 24 million) Twitter : around 52 million (Brazil - 8,3 million) Youtube : more than 100 million videos

6. Social Media and Libraries The social Web is not being built by augmenting traditional Web sites with new tools. And a social library will not be created by implementing a list of social software features on our current sites. The social Web is being created by opening the doors to the production of the Web, dismantling the current structures and inviting users in to create their content and establish new rules. (OCLC, 2007; 8-8)

8. Why Facebook? Librarians and Facebook Group More than 11000 members Library Applications Group Has over 4700 members JSTOR Search : The ability to search JSTOR from within Facebook. A link to JSTOR is included in your profile. LibGuides Librarian : If your library uses Springshare’s LibGuides subject guides maker for libraries (http://demo.libguides.com/), this application allows you to display your guides in your Facebook profile and also provides a search of your library’s catalogue.

9. Why Facebook? Facebook Librarian : This application is essentially a virtual librarian service which provides links to books and other resources. There is also an “Ask a Librarian” service which means you can list yourself as a librarian and be available to answer queries. Books iRead : This application is supposedly the most popular book application on Facebook and it lets you share a virtual bookshelf of titles you are currently reading, those you want to read, those you have read in the past, and books you won’t read. You can also rate titles and list books you own as well as highlight your favourite books. You can also check out your friends’ reads, and view new books added to the quickly-growing collection of 2.8 million books.

10. Why Facebook? Bookshare : This is a similar book sharing application that allows you to list books that you own, like or love. You can rate books, add reviews and mark books are being available to borrow by others. Various Library Catalogues are available for searching from within Facebook including: COPAC Search : The ability to search the union catalogue COPAC from within Facebook. A link to COPAC is included on your profile. European Library Search World Cat Search

13. Libraries on Facebook Library of Congress Brooklyn Public Library Chicago Public Library American Corners

14. Libraries on Twitter Library of Congress NY Public Library ALA Library American Corners

15. How to Effectively Use Social Networks Social networks are so great A wonderful place to meet and mate But there are a few simple rules To make them really an effective tool Virtual communities are made of live people Each one is different—they are not equal So if you want a social network to embrace Put details of your life right in their face Place tons of information in your profile page Your interests, hobbies, links, and books—not just your age! Upload the videos and photos that you took And pictures of yourself—so people know how you look… … .I said it before, and I’ll repeat it here The borders online are not always clear I think it’s a good thing, that on Flickr reside Professional and personal pictures side by side People like to connect with others who are open If you allow them into your world, you will be well spoken A rich profile is a sign that you’re socially aware So show them all of our faces, don’t be scared! Source: Dror Gill, “ How to Effectively Use Social Networks ”