O primeiro #MobilizeBreakfast de 2018 contou com um time de palestrantes de peso: Roberto Rittes (Presidente da Nextel), Pyr Marcondes (Diretor do M&M Consulting), Pedro Garcia (Head of Concept da Isobar Brasil), Michael Amar (CEO da ifeelgoods) e Harjot Saluja (CEO da Datami). Discutimos o que rolou de mais valioso no Mobile World Congress e SXSW, além de apresentarmos as parcerias internacionais com ifeelgoods e Datami.

1. FUNDADA
EM 2007
#MOBILIZE
BREAKFAST
AGENDA
09:00 - 09:20
09:20 - 09:40
09:40 - 09:50
09:50 - 10:00
Painel Mobile World Congress
Léo Xavier, Renato Virgili e Roberto Rittes (Nextel)
“The Power of Digital Rewards”
Michael Amar ifeelgoods)
“Connecting the Unconnected”
Harjot Saluja (Datami)
Painel SXSW
Pyr Marcondes (M&M Consulting) e Pedro Garcia (Isobar)

2. FUNDADA
EM 2007
#MOBILIZE
BREAKFAST
AGENDA
09:00 - 09:20
09:20 - 09:40
09:40 - 09:50
09:50 - 10:00
Painel Mobile World Congress
Léo Xavier, Renato Virgili e Roberto Rittes (Nextel)
“The Power of Digital Rewards”
Michael Amar ifeelgoods)
“Connecting the Unconnected”
Harjot Saluja (Datami)
Painel SXSW
Pyr Marcondes (M&M Consulting) e Pedro Gracia (Isobar)

3. FUNDADA
EM 2007
#MOBILIZE
BREAKFAST
AGENDA
09:00 - 09:20
09:20 - 09:40
09:40 - 09:50
09:50 - 10:00
Painel Mobile World Congress
Léo Xavier, Renato Virgili e Roberto Rittes (Nextel)
“The Power of Digital Rewards”
Michael Amar ifeelgoods)
“Connecting the Unconnected”
Harjot Saluja (Datami)
Painel SXSW
Pyr Marcondes (M&M Consulting) e Pedro Gracia (Isobar)
MOBILE
WORLD
CONGRESS

4. #1
NOVAS
INTERFACES

5. NEURALLUZ

6. #2
VR?
NÃO, AR

7. PHYGITALVITRINE INTERATIVA

8. #3
ROBÓTICA
PARA
CRIANÇAS

9. COBLMODI

10. #4
COISAS
CONECTADAS

11. ESCOVABAMBOLÊ CASASASSENTO

12. #5
EMPRESAS
+ START-UPS

13. CORREOSAIRBUS MERCEDESNESTLÉ

14. #5G
O QUE É,
DO QUE SE ALIMENTA
E COMO SE REPRODUZ…

17. The Power of
Digital Rewards
Michael Amar
Photo by Alexandre Godreau on Unsplash

18. 18
“I don't know if the code has been
redeemed... this is impacting my ROI
and my customer support”
“I want to launch ASAP but my tech
team is booked for 6 month”
“I need gifts in 5 different countries, how
can I get them with one single
integration?”
“How can I prevent Fraud?”

19. 19
All-in-one
Gifting Platform
#1 Cloud-based
Reward Catalog
• 100K+ rewards over 30+ countries
• Gift cards, digital content & products
• Hassle free inventory & fulfillment

20. 20
All-in-one
Gifting Platform
Customizable
Campaign Templates
• Multi-channel reward delivery
• Branded consumer experiences
• 50+ integrated apps

21. 21
All-in-one
Gifting Platform
Customer support with
Zendesk

22. 22
All-in-one
Gifting Platform
Employee recognition
with Salesforce

23. 23
All-in-one
Gifting Platform
Loyalty / Point
exchange program

24. 24
All-in-one
Gifting Platform
Gamification

25. 25
All-in-one
Gifting Platform
Shopper marketing

26. 26
Ifeelgoods Developer
Program & OEM

27. 27
Ifeelgoods Developer
Program & OEM

28. 28
Palo Alto
Paris
Tokyo
30M
rewards delivered
1000+
campaigns & programs
30+
countries
$17M+
funding

29. 29
Michael Amar - - michael@ifeelgoods.com@amarmic

30. Envie um
SMS grátis
para 29900
com palavra
ifeelgoods
Powered by:

31. Sponsored Data:
Connecting the
unconnected
Harjot Saluja

32. Sponsored Data
Removing Barriers to Stronger Mobile Engagement

33. Datami | Proprietary & Confidential 2018 33
Marketing in the age of the INDIVIDUAL
Personalized Real-time Frictionless

34. 212m people
Making a Frictionless UX Possible in Brazil
2/3 of the population
needs a better mobile
solution
– Run out of data –
or
– Don’t have a smartphone –
Sponsored Data
removes the financial penalty
associated with using your app to
drive user engagement
85% shoppers would use the app more
knowing it wasn’t using their data

35. Datami | 2018
A brand sponsors the mobile data usage for an app,
website or video. The data usage is “free” to the
end user and is not deducted from the data plan.
The consumer gains unlimited browsing freedom
and peace of mind. The brand gains engagement
and loyalty with the consumer.
Sponsor part of or entire Android/ iOS App
SPONSORED APP1
Sponsor the data usage for a video or video Ad,
distributed by SMS, Ad Network, etc.
TOLL-FREE VIDEO2
Reward for call to action, lead campaign,
transaction, loyalty program, subscription, etc.
REWARD3
Sponsored Data Use Cases

36. Datami | 2018
Sponsored Data Creates Value Across Customer Lifecycle
36
Brand
AWARENESS
Customer
ACQUISITION
Influence
BEHAVIORS
Strengthen
LOYALTY

37. • One simple SDK integration to manage
your user base
• Highly secure framework
• No user data is stored
Real-time Campaign
Management
Simple SDK Integration
Precision
Audience Selection
Analytics &
Optimization
Sponsored Data Solutions Built for Success
• Create campaigns
• Set limits on overall or per user basis
• Custom messaging through the portal
or through messaging APIs
• Increased usage leading to
higher product awareness and
improved stickiness
• High quality analytics help
improve decision
• Whom to target. How much to
sponsor.
• Action-based rewards drive
valuable consumer behaviors

38. Datami | Proprietary & Confidential 2018
About Datami
38
50+
Million
Users
55+
Brands
1PB
Free Data
Processed
37+
Mobile
Operators
5
Continents
15+
Countries
300+
Campaigns

39. The first
mobile-first
expertsTM
OBRIGADO!