Le petit cartable - Kickstarter campaign

2. PRESENTATION
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Introduction
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Getting the idea
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Developing the idea
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Friends and family
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Be a backer too.
★
Soft launch - real launch
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Managing the project
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You want to know this
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What's next ?
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Q&A

3. INTRODUCTION
★ Leo Dominguez & Violette Polchi
★ Le petit cartable
★ www.lepetitcartable.com
★ facebook.com/lepetitcartable
★ twitter.com/leoetviolette
★ Kickstarter campaign
★ Kickstarter = #1 crowdfunding platform
★ Crowdfunding = describes the collective effort of
individuals who network and pool their money,
usually via the Internet, to support efforts initiated
by other people or organizations
★ Other crowdfunding platforms : indiegogo -
KKBB - fundus...
★ Goal Of 38.000$ in 40 days (100 orders)

4. GETTING THE IDEA
★ Came from a lack that we had
★ Simple idea
★ Didn't do any market research
★ We trusted our idea
★ Possibility to develop it
★ Credibility
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How much does it cost ?
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Do you have the ressources ?
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Where do you do it ?
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Who should you trust ?
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Surround yourself with the best
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Do prototypes.

5. DEVELOPING THE IDEA
★ Depends a lot on the last slide.
★ Fixing your price
★ Fixing your margin
★ What do you want to sell ?
★ What is the added value ?
★ Make them lough, dream, cry...
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What’s your dream product ?
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Check for competitors
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Copy what works !
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Don’t be too inovative
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Set guidelines.
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You can do so much.

6. FRIENDS & FAMILY
We didn’t pay one cent - You know someone that... - He knows someone that... - You need money - You need support - You need them
http://www.youtube.com/watch?v=QgHHTu3hSB4

7. BE A BACKER TOO
Live the experience - Ask questions to a creator - Look hundreds of project - Understand what works

8. SOFT LAUNCH - REAL LAUNCH
1 month before The day
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Create your project on KS ★
Click on the launch button !
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Talk about it to all your friends ★
Talk about it to EVERYONE
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Launch it on your own facebook page ★
Start to tweet/post/comment really often
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Ask (gently) your friends to share it ★
Call/mail/tweet/like/follow....
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Launch twitter/Vimeo/Facebook account ★
Use your network
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Launch your own website ★
Keep exclusive content for that moment
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Don’t do too much ★
Invite your friends

9. MANAGING PROJECT & UPDATE
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Full time job
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Fast response = Fast money
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Answer everyone
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Don’t lose time with idiots
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Update every week at least
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Make them part of your life & team.
«Une vidéo d'un cul-cul... mais d'un cul-cul...»
«Deux prénoms (et personnages) bobos et hop, on vend n'importe quoi (aux bobos?)»
«270€ le petit cartable en cuir au look rétro pour que le fiston adoré puisse aller à l'école en emportant SON iPad, SON Mac et SON iPhone...»
«J'espère que l'ingéniosité français ne se limite pas à ça parce que ça craint vraiment»

10. TWEETS & RETWEETS

11. LIVE STATISTICS
http://www.kicktraq.com

12. LIVE STATISTICS

13. YOU WANT TO KNOW THIS
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8-10% fees ★
58.266 $
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3 weeks to receive the funds ★
52.475$ after fees and problems
★
Backers can cancel their pledges ★
40.625€ after conversion
★
Backers can have a paiement problem ★
5.000€ of investments
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Lot of differents countries to deliver ★
4.500€ of delivery expanses
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Really expensive delivery ★
Cost of the production
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The $ is really low. ★
Taxes and others...
At the end : not so much !

14. WHAT’S NEXT ?
Checking the production line - Delivering - Officialy a company - Working on new prototypes - Thinking about a new KS campaign...

15. Questions & Answers