1. SOCIAL MEDIA FOR
ADULT EDUCATORS
LES KLASSEN
NEW MEDIA PRODUCER
CENTRE FOR EDUCATION AND WORK

2. My Background
Using computers since 1982
Early adopter of the Internet, 1994
Arts degree, 1999
TV / Radio Broadcasting Diploma, 2005
Wrote & directed for Frantic Films
Work for adult education development company
since 2001

3. TODAY’s AGENDA
1 HOW MEDIA HAS CHANGED
2 BLOGS
3 TWITTER

4. WHAT IS SOCIAL MEDIA
Social media uses Internet and web-based
technologies to transform broadcast media
monologues (one to many) into social media
dialogues (many to many).

5. Dr. Allison Rossett
STUFF STIR

6. STUFF & STIR EXAMPLE
STUFF

7. STUFF & STIR EXAMPLE
STUFF
STIR

8. http://www.youtube.com/watch?v=KrJB1QOEWL4

9. http://www.youtube.com/watch?v=KrJB1QOEWL4

10. ONE BLOGGING MODEL
CLASS LEARNER1 LEARNER2 LEARNER3 LEARNER4
BLOG BLOG BLOG BLOG BLOG
Post 1 Post 1 Post 1 Post 2
Post 1
Comment Comment
Comment Comment
Comment
Comment Post 2
Post 2 Comment
Comment
Post 2 Comment
Comment Comment
Post 2
Post 2
Comment

11. BLOG DEMO
SAMPLE BLOG
http://www.teachandlearn.ca/blog/
SIGN UP
blogger.com

12. BLOG DEMO
THE DASHBOARD VIEW

13. BLOG DEMO
MAKING A POST
LEAVING A
COMMENT

14. MICRO BLOGGING

15. Application: The Twitter Experiment
http://www.readwriteweb.com/archives/
how_one_teacher_uses_twitter_in_the_
classroom.php

16. Summary
Overcome fears
Another way to be heard
A way to share glossary terms
Share knowledge across the globe
Forces focus at 140 chars
Remote Presence
Learner’s think it’s cool

17. THE MODEL
Learners and Instructors
signup for Twitter.
Learners and Instructors tweet out
glossary terms & discussion points.
Instructor projects tweets to the
class.

18. DEMO

19. # Tags

20. Twitter Experiment
Conclusions
http://www.utdallas.edu/~mrankin/
usweb/twitterconclusions.htm

21. PODCASTS
An audio or video file
that is pushed to your
Podcatcher.

22. ITUNES IS THE
EASIEST PODCATCHER

23. PODCASTS DEMONSTRATION
The iTunes Store
iTunes University
Teacher 2.0
Looking for extended information
(TWIT.TV)

24. Subscribe to interesting podcasts and
play them in class.
Assign a required podcast as additional
resources for learners.
Create your own podcast with lecture
highlights or additional supplemental
content.
Subscribe to podcasts as a form of
professional development.

25. Podcast Resources
YouTube Video
http://www.youtube.com/watch?v=o4rz0jSXvG8
Apple’s Website (for Mac Users)
http://www.seminars.apple.com/seminarsonline/podcastproducer/
apple/
Mahalo.com Resources
http://www.mahalo.com/how-to-make-a-podcast
About.com
http://radio.about.com/od/podcastin1/a/aa030805a.htm

26. Social Networks
http://www.youtube.com/watch?
v=6a_KF7TYKVc

27. Social Networks Characteristics
1. Profile Page
2. Friends
3. A Wall
4. Info Page
5. Photo
6. Video
7. A Messaging System
8. Additional Characteristics vary by network.

28. Social Networks
Example 2: Ning.com
http://www.classroom20.com

29. Social Networks
Setting Up Your Own Ning Network
www.ning.com

30. Additional Technologies
http://www.wallwisher.com/

31. lklassen@cewca.org
Les Klassen
New Media Producer
Centre for Education and Work
www.thelearningtreefort.com http://www.cewca.org