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Representation,
       INGOs and the Ethics of
       Seeing

IDSC08H3           Feb. 12,
2013
House keeping
Self-intro video
   Adjusting grade (to 15%)

Film Critique (due Feb. 26)
   Please read instructions carefully!!
      Sample from past submissions

Major Project
   Planning, discussion, annotated bibliography

Adjusting lecture topics
Debate outcomes
Next debate
Online participation – raise issues in readings and relevant
sources
Agenda

How is development “represented” ?
 By the main stream media
 By development agencies
 By NGO
Understanding “representation”
Impact of representation and mis-
representation
Ethics of “Seeing”
http://www.oii.ox.ac.uk/vis/images/?src=4e3c0222/world_newspap
ers.png
What is “representation”?
How is development “represented”?
By whom, and for whom?
From the National Geographic effect to
the “CNN effect” and “Al-Jazeera
phenomenon”
Description or action?
Performativity: Development as
Representation
http://www.youtube.com/watch?v=aTzMsPqssOY
Kinds of Representation
Mental

Language
                    Mental
Visual




           Visual            Language
“Representation is the way in
which MEANING is given to
the things depicted”
              Stuart Hall
Reception
                   What influence do
                   these factors have on
                   interpreters?
                         Class
                          Age
                        Gender
                        Ethnicity




                         Representation as
                         Process
       Class                                       Class
        Age                                         Age
      Gender                                      Gender
      Ethnicity                                   Ethnicity
Production                                 Reference
What part do these                         What sort of realities
factors play in media                      are depicted?
production?
Representation is dynamic

It Is highly dependent on
historical, social and political
contexts
Systems of representation
are the means by which
ideologies are framed
So who is in control of the systems?
Media Analysis

“Gap of representation”
"true meaning" and what
the media depicts
Online Discussion
Provide an image of “development” from an
iNGO

Analysis the image in terms of the “gap”
http://www.ted.com/talks/leslie_dodson_don_t_misrepresent_africa.html

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Representation, International NGOs and Ethics of Seeing