This is a project for Nike Pro Combat. The team i led was tasked with developing a strategic concept/platform for making Combat the undisputed base layer product of choice. They ended up using the name of our concept for the multi-million dollar campaign that debuted this football season featuring Adrian Peterson.

1. NIKE
PRO
COMBAT

2. HOW DO WE
MAKE NIKE PRO
THE UNDISPUTED
BASELAYER OF
CHOICE FOR OUR
ATHLETE ?

3. STRATEGY
COMBAT
NIKE PRO
Nike

4. STRATEGY
Football
Basketball
Baseball & Global Football

5. LACKS
DEFINITION
IN THE MIND
OF OUR
CONSUMER

6. UNDER ARMOUR
HAS A CLEAR
DEFINITION
Under Armour photos

7. BASE
= LAYER
OBSTACLE
OPPORTUNITY

8. SO HOW DO WE
DEFINE NIKE PRO
COMBAT
?

9. ATHLETE
PRO ME vs. LOOK FEEL
INFLUENCE TEAM PLAY

10. BRAND
INSPIRE & INNOVATE
ALWAYS ON OFFENSE

11. NOT
EMPOWERING
THEM TO FEEL
INVINCIBLE

12. TRANSFORMATION

13. PLAYER BEAST

14. NIKE PRO COMBAT:
Enabling the
transformation.

15. VIDEO

17. Brian Dawkins

19. KOBE

20. Black Mamba
Black Mamba

21. Beyonce
BEYONCE

22. SASHA
FIERCE

25. ONLINE RETAIL EXPERIENTIAL

26. ONLINE RETAIL EXPERIENTIAL

27. Dorian Bell
Dorian Bell
The Ohio State
Single
ONLINE
Dorian Bell has joined Alterego.

28. Alterego on Facebook
Dorian Bell
D-Stroy
TRAMPLE THE DEAD HURDLE THE WEAK
LEFT SIDE...STRONG SIDE!!! LET”S DO THIS
TONIGHT!
ONLINE GAME TIME BABY... ACT A FOOL!

29. Dorian Bell
D-Stroy
Dorian Bell
The Ohio State
Single
ONLINE
Dorian Bell has joined Alterego.

30. ALTEREGO
ONLINE

31. ONLINE

32. ONLINE RETAIL EXPERIENTIAL

33. RETAIL

34. RETAIL

35. RETAIL

36. RETAIL

37. ONLINE RETAIL EXPERIENTIAL

38. Experiential

39. Experiential

41. Platform Football
for Other Athlete
Sports Egos
Define Pro
Combat for
other sports
and give
them an
alterego
platform.
FUTURE

42. THANK YOU.