1.
NIKE
PRO
COMBAT

2.
HOW DO WE
MAKE NIKE PRO
THE UNDISPUTED
BASELAYER OF
CHOICE FOR OUR
ATHLETE ?

3.
STRATEGY
COMBAT
NIKE PRO
Nike

4.
STRATEGY
Football
Basketball
Baseball & Global Football

5.
LACKS
DEFINITION
IN THE MIND
OF OUR
CONSUMER

6.
UNDER ARMOUR
HAS A CLEAR
DEFINITION
Under Armour photos

7.
BASE
= LAYER
OBSTACLE
OPPORTUNITY

8.
SO HOW DO WE
DEFINE NIKE PRO
COMBAT
?

9.
ATHLETE
PRO ME vs. LOOK FEEL
INFLUENCE TEAM PLAY

10.
BRAND
INSPIRE & INNOVATE
ALWAYS ON OFFENSE

11.
NOT
EMPOWERING
THEM TO FEEL
INVINCIBLE

12.
TRANSFORMATION

13.
PLAYER BEAST

14.
NIKE PRO COMBAT:
Enabling the
transformation.

15.
VIDEO

16.
Brian Dawkins

17.
KOBE

18.
Black Mamba
Black Mamba

19.
Beyonce
BEYONCE

20.
SASHA
FIERCE

21.
ONLINE RETAIL EXPERIENTIAL

22.
ONLINE RETAIL EXPERIENTIAL

23.
Dorian Bell
Dorian Bell
The Ohio State
Single
ONLINE
Dorian Bell has joined Alterego.

24.
Alterego on Facebook
Dorian Bell
D-Stroy
TRAMPLE THE DEAD HURDLE THE WEAK
LEFT SIDE...STRONG SIDE!!! LET”S DO THIS
TONIGHT!
ONLINE GAME TIME BABY... ACT A FOOL!

25.
Dorian Bell
D-Stroy
Dorian Bell
The Ohio State
Single
ONLINE
Dorian Bell has joined Alterego.

26.
ALTEREGO
ONLINE

27.
ONLINE

28.
ONLINE RETAIL EXPERIENTIAL

29.
RETAIL

30.
RETAIL

31.
RETAIL

32.
RETAIL

33.
ONLINE RETAIL EXPERIENTIAL

34.
Experiential

35.
Experiential

36.
Platform Football
for Other Athlete
Sports Egos
Define Pro
Combat for
other sports
and give
them an
alterego
platform.
FUTURE

37.
THANK YOU.