Slides from #ukgc10 on persuading politicians and bureaucrats of the value of digital engagement in a climate of cuts

1. Surviving 2010:
Or why pilots are *so* 2009
@lesteph
Steph Gray

2. Uh oh

3. Cuts

4. Priorities

5. Certainties

6. Twitter,
you say?

8. Soon, cool
won’t be
enough

9. We need to
make the case

12. Three ideas

13. 1.
It’s just how
we do things

14. Listening and identifying
Sustaining
relationships Gathering and
and tracking understanding
progress
Extending
communications Designing
and supporting solutions &
delivery building support

15. URL: interactive.bis.gov.uk/
advancedmanufacturing
URL: bis.gov.uk/creditconsultation

17. 2.
Real world
impact

18. Our people
Stakeholders
Customers
Costs

19. URL: dev.bis.gov.uk/digitaldashboard

20. 3.
We’re not
alone

21. URL: sandbox.bis.gov.uk/digitalgovuk

22. URL: twitter.com/guyatcarphone

23. Policies & Templates = Good

24. How do we
get there?

25. 1. Recruit
pioneers and
champions

27. URL: twitter.com/LordDrayson
URL: audioboo.fm/profile/lorddrayson

30. 2. Show
effectiveness

31. Reach
Engagement
Value
Cost

33. (and learn
from
cock-ups)

34. 3. Resource it
…for scale

35. In-house
Web Marketing
Policy
PR, digital
& social media Freelancers
agencies
Partners & Communities

37. Be brave

38. Photo credits:
Evil Erin: http://www.flickr.com/photos/29333334@N06/3208032751/
masochismtango: http://www.flickr.com/photos/26332965@N00/3230097346/
michell zapper: http://www.flickr.com/photos/michellzappa/2974243170/sizes/l/
frecklescorp: http://www.flickr.com/photos/72341337@N00/3232826458/
Ladlik: http://www.flickr.com/photos/43162574@N00/73772542/
SIR: Poseyal : KNIGHT of the DESPOSYNI:
http://www.flickr.com/photos/60053005@N00/2476672942/