Start-Up companies don’t stop with websites today. If an organization is building its own brand, it holds websites and social media pages as well. Several companies have ventured out to provide B2C services like e-commerce

1. Social Media Marketing
A Change maker Of Startups
www.letsgoosocial.com

2. Our Era
 When the morning alarm buzzes, our half-open eyes first see
the mobile phone and not the newspaper.
 The era in which we glanced at the newspaper as we wake
up has faded away with our grandfather and father’s
generation.
 Our generation reads news on the phone, watches TV shows
and movies on smaller screens, sees ads on Facebook and
come to know about events through Twitter.

3. Crazy Mobile Phones
 Mobile phones have shrunk the utility of newspaper,
television, and billboards.
 Even on the road, by any means of transport, when the
vehicle pauses for a traffic signal, we don’t lift our heads to
see the billboards. Instead, we scroll down our Facebook and
Twitter news feed.
 This has simplified the process of marketing today. Marketers
are making use of the digital medium to tell and sell their
products to the world.

4. What As Made Digital Marketing So
Trendy?
 Start-Up companies don’t stop with websites today. If an
organisation is building its own brand, it holds websites and social
media pages as well.
 Several companies have ventured out to provide B2C services like
e-commerce. This is one such example which goes crazy with
scalability, revenue and job opportunities.
 Take a look at Flipkart, Myntra, Jabong, Snap Deal and other Indian
startups that have expanded with a large customer base.
 For any start-up to shout out to the public about its brand and
eventually grow its business like the above-mentioned examples, the
organisation is in need of a perfect branding strategy.

5. Myths & Facts About Digital
Marketing Companies
What do people think that Digital Marketing Companies do?
 Taking a look at the past 10 years, several advertising
agencies have come under the umbrella of Digital Marketing
Companies today.
 From people’s perspective, they spam your mail box with
promotional emails, your social media accounts are annoyed
with ads.
 These ads will eventually follow and stalk you wherever you
go on the web.
 But this isn’t the role of the Digital Marketing Companies!

6. What Do Digital Marketing
Companies Actually Do?
 Rachel loves online shopping and e-shopping companies
also love her in return. She is, in fact, a happy customer of e
commerce giants. It’s the end of the month and she fills up
her wish list waiting for her salary. At this time, to retain this
happy customer, one of the ecommerce sellers gives an offer
on the wishlisted products.
 Rachel comes to know about the offer through emails and
Facebook ads. She purchases the product when her bank
account has been banged with bucks. This is what happens
in real time and often perceived wrongly.
 The Facebook ads and the attractive email campaigns is the
major call to action taken by the digital marketing wing once a
customer views the product on the e-shopping application.

7. The Social Media Marketing
Process
 Rachel is not the only customer for this ecommerce seller and
she views these emails and ads as an act of ‘Happy
Customer Building’ by the seller.
 ‘Anybody can sell and anybody can buy, But Happy
Customers Matter’. Happy customer refers to the seal of trust
built by the customer and the seller either ways through
marketing.
 Every customer is shot with such ads and emails. But only a
happy customer hits the response button.
 The successful social media marketing strategy lies in making
the customer strike the response button. This is the ideology
of any e commerce to build scalability later followed by
revenue.

8. The Strategy
 Every company has its own strategy to address the
customers with their products and services. As mentioned
above, digital marketing is becoming the backbone of any
start-up.
 Some startups have an in-house digital marketing team and
some get marketing done through Digital Marketing
Companies like Let’s Goo Social.
 Here the strategy of meeting and impressing the right people
on social media is important as the crowd lives there.
 A crowded place is good to sell anything and there is where
Social Media Marketing for Startups has evolved and
continues to do so.

9. Happy
Digital Marketing!
Are you building your brand and want to build such
people-impressing strategies? We are Let’s Goo
Social, a digital marketing company in Chennai and
Marketing Your Digital Footprint is what we, do
best.