Workshop presented by Holly Wagg at the 2015 AFP Congress.
Around 19% of Canadian charities report that they pay close attention to key performance indicators (KPIs), benchmarks, and other goals to measure the performance of their digital program. That means that roughly 81% of us aren’t measuring what matters.
What should you measure? How do you find the data? And why should you bother?
If you’ve ever asked yourself any of these questions, this hands-on workshop is for you. Together, we’ll review what key KPIs you should have in place for your digital program (focus on website, email and social media), review how to collect them, and then build an action plan so that you can assess past performance and use your own results to strategize for the future.
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Number CrunchCampaign Report
Title: 15H4, August donor special follow up
Subject Line: *******
Delivery Date/Time: Wed, Aug 26, 2015 02:00 pm
Overall Stats
Total Recipients: 2,220
Successful Deliveries: 2,149
Bounces: 71
Times Forwarded: 0
Forwarded Opens: 0
Recipients Who Opened: 744
Total Opens: 1,140
Last Open Date: 11/16/15 10:24PM
Recipients Who Clicked: 25
Total Clicks: 28
Last Click Date: 8/28/15 5:04PM
Total Unsubs: 20
Total Abuse Complaints: 0
Times Liked on Facebook: 0
Clicks by URL
URL Total Clicks Unique Clicks
Donate 28 25
Number of Donations: 15
Total Revenue: $1,112
44. Singe TouchpointBenchmarksCase Study #2
DEC to date - $39,998.00 in 431 donations
Same period 2012 - $59,051.00 in 625 donations
Same period 2011- $63,609.00 in 703 donations
Dec wk 1 2013 - $30,771.00 in 333 donations
Dec wk 1 2012 - $47,883.00 in 513 donations
Dec wk 1 2011 - $46,222.00 in 535 donations
Dec wk 2 TD 2013 - $9,447.00 in 101 donations
Dec wk 2 2012 - $11,003.00 in 109 donations
Dec wk 2 2011 - $17,452.00 in 169 donations
Nov 2013 - $44,601.00 in 400 donations
Nov 2012 - $45,363.00 in 481 donations
Nov 2011 - $46,745.00 in 504 donations
YTD - $132,620.00 in 1523 donations
2012 - $175,394.00 in 2065 donations
2011 - $182,762.00 in 2235 donations