The document introduces Lipotriad Visionary, a new eye vitamin supplement. It notes the $100 million eye vitamin category is growing with the aging population. Lipotriad Visionary contains the key ingredients recommended by NIH studies to prevent macular degeneration, including high amounts of lutein and omega-3. Unlike competitors, Lipotriad Visionary requires only one small, easy-to-swallow softgel per day. It offers consumers the best ingredients at the lowest cost per day.

1. State of the Art Ingredients with the Lowest
Cost Per Day!
1

2. Visionary
 Nielsen shows FDM --Eye vitamin category is a $100 million category
 Growing category with ageing baby boomers --- “Graying of America”
 Aging “Baby Boomers”: want to take care of themselves, are more active than their parents, and are
looking for the ways to keep healthy
 One in three older adults will be affected by Macular Degeneration
 The AREDS 2 study (conducted by the US Government NIH Agency) shows the efficacy of increased
amounts of Lutein and Zeaxanthin and recommends the inclusion of Omega 3 Fish Oil in a daily regiment
as the best defense for avoiding Macular Degeneration
 The Market is currently dominated by two brands
◦ Preservision (Bausch and Lomb)
◦ I Caps (Alcon Labs)
 Lots of duplication and similarity between the two leading brands:
◦ Duplication in formula
◦ Duplication in sizes
◦ Confusion by the consumer
 Some current items require the consumer to take up to 4 tablets per day --very expensive and difficult to
comply
2

3. Lipotriad
A Proud Tradition of Eye Vitamins
 Lipotriad has a successful 50+ year history– the “Original Eye
Vitamin”
 Original Lipotriad is a core item in the independent drug class
of trade
 New owner in 2010; reintroduced product, new graphics,
reintroduced to the Trade
 Original Lipotriad is a caplet containing 15 ingredients
And now introducing the newest
member of the Lipotriad family…
3

4. Visionary
4

5. Lipotriad Visionary
Gives the Consumer the right product to help them take care of themselves
Consumers Want:
 Proven formula backed by research from the US NIH Areds 2
study—with Lutein and Omega 3 fish oil
 ONE dosage per day
 Easy to swallow soft gel
 Competitive cost per bottle
 Tested product; formula is proven seller in Europe
Product that helps “me” to live a better life—
”Helps you see the future”
5

6. The New Lipotriad Visionary Delivers
What the Consumer Wants
 Packed with industry leading amounts of the recommended key ingredient-- 12
mg of Lutein
◦ Also includes 250mg Omega 3 fish oil
◦ Formula confirmed by the AREDS 2 study- (Study conducted by the US NIH – National Institute of
Health on eye vitamins)
◦ Based on the best selling formulation in Europe
 Low cost to consumer
◦ 60 count bottle keeps the out-of-pocket cost to the consumer affordable
◦ Delivers a low cost per day dosage: ONE gel cap per day– NOT two or four
◦ Addresses consumers’ needs of wanting “more for less”
 Easy to swallow size “number 8” soft gel—Significantly smaller than competitive
items -- Smallest on the market
 Helps older active adults take care of themselves. “Helps You see in the future”
◦ Easy to Swallow
◦ Easy to Remember once per day
6

7. Lipotriad Visionary has all the right ingredients
as recommended by the AREDS 2 study
◦ Lutein 12.5mg
◦ Zeaxanthin 1mg
◦ Omega 3 250mg
◦ Vitamin C 113mg
◦ Vitamin E 100lu
◦ Zinc 17.4mg
◦ Copper 4mg
7

8. Lipotriad Visionary-- Class Leading Lutein
 The NIH AREDS 2 study confirms that Lutein is the key
ingredient for fighting the onset of Age Related Macular
degeneration
◦ Lipotriad Visionary 12.5mg
◦ Icaps lutein and Omega 3 10mg
◦ Ocuvite 6mg
◦ Preservision 5mg
◦ Preservision 2 2.5mg
◦ Icaps 2mg
Nobody even comes close!
8

9. Lipotriad Visionary
Let’s talk about Omega 3
 Consumers today understand the value of Omega 3
 It is estimated that consumption of Omega 3 will rise 40%
by 2014
 AREDS 2 NIH Study recommends Omega 3 for the
prevention of Macular Degeneration
 Today’s eye vitamins need to have Omega 3 as a key
component to comply with the latest research
 Lipotriad Visionary contains a full 250mg
of Omega 3
9

10. Lipotriad Visionary
A World Class Eye Vitamin
 Lipotriad Visionary- Product formulation developed
and tested in Europe
 Ingredients were confirmed by the AREDS 2 study
conducted in the United States
 Production is in a state-of-the-art facility in Australia
 Distributed from Edison New Jersey
 Lipotriad LLC is a minority
(female) owned business
10

11. Lipotriad Visionary
Summary
 Eye vitamins are a high velocity $100 Million category (Nielson 52 weeks)
 The eye vitamin category is growing as America is getting older
 Macular degeneration hits 1 of 3 older adults
 Lipotriad Visionary ingredients are confirmed by the AREDS 2 NIH study
 Lipotriad Visionary has class leading 12mg Lutein
 Lipotriad Visionary has a full 250mg of Omega 3
 Lipotriad Visionary is the smallest gel cap (size 8) resulting in the easiest
tablet to swallow
 Lots of duplication and confusion in the category; not so with Lipotriad
 ONLY one gel cap per day is the recommended dosage
 Low cost to the consumer per day
 Lipotriad is ready to ship Q2 2012
11

12. Is There Room On The Shelf?
 Eye Vitamins are a high velocity category with $100 million in FDM sales
(Nielsen 52 week)
 It is a growing category
 Lots of duplication with existing brands in both ingredients and sizes
 Current products contain large, hard to swallow tablets and caplets, only
Lipotriad Visionary has a number 8 easy to swallow gel cap
 Lipotriad Visionary delivers all the AREDS 2 recommended ingredients in
only 1 small easy to swallow gel cap!
 Adds a high value brand to the eye vitamin section that is unique to
competition
 Consumers get the best ingredients and a low cost per day!
 Lipotriad Visionary has outstanding graphics that draw consumers attention
12