The new NEW media 2011
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A look at the evolution of digital media and its future, including social media, search, and technology, is found in this presentation.
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The new NEW media 2011
- 1. Bridgestone Americas Tire Operations National Sales Meeting Delray Beach, FL January 5, 2011 Presented by Jeff Adelson-Yan, Co-Founder & Managing Partner The New New Media
- 2. The Shift to Digital Media In 1993 __________ pages existed on the worldwide web.1 50 77,200,000 Today, ____________ pages are being indexed on Google alone for the term “tire”.2 1United Nations Data, 1994 2Google, December 16, 2010
- 3. The Shift to Digital Media There are 76.1 billion searches conducted each month.1 To whom did we pose questions BG? 1Google, 2010
- 4. How the world searched – 2010 year in review Source: Google, 2010
- 5. The earliest days (ARPANET) Source: Wikipedia, 2010
- 6. Mosaic
- 8. Video-streaming Fee-based subscriptions Segmented content Pop-up ads Electronic billing Geo-location software Porn’s contributions Sources: USA TODAY research, Adult Video News, Nielsen/NetRatings, Reuters
- 9. Social media #1 online activity Sources: USA TODAY research, Adult Video News, Nielsen/NetRatings, Reuters
- 10. What is Social Media? word of mouth
- 11. Origins of “Social Media” 1995
- 12. So what has changed?
- 13. Communication Blogs: WordPress, LiveJournal, TypePad, Blogger Microblogging: Twitter, Plurk, Pownce Social Networking: Facebook, LinkedIn, MySpace, Orkut, Hi5 Events: Upcoming.org, Meetup.com
- 14. Collaboration Wikis: Wikipedia, WikiMapia Social Book Marking: Google Reader, StumbleUpon Social News: Digg, Reddit, Mixx Opinions: Yelp
- 15. Multimedia Photo Sharing: Flickr, Zoomr, Photobucket Video Sharing: YouTube, Veoh, Blip.tv Livecasting: Skype, Justin.tv, Ustream.tv Audio and Music Sharing: Last.fm, ccMixter
- 16. Alain de Botton AKA Writer-in-residence at Heathrow Terminal 5
- 18. 4 seconds / NYTimes
- 20. A practical use
- 21. A customer service tool
- 23. Tracking break-ups on Facebook Source: Facebook, 2010
- 25. Low interaction with others
- 27. Moderate interaction with others
- 29. Highly active on site high interaction with others
- 30. Seeks uniqueness and differentiation
- 31. Will not buy what others are buying Sources: Sunil Gupta, Harvard Business School
- 32. Be among first 3,000 to “check in” and save
- 34. 2 Billion videos viewed per day
- 37. #1 Album on Charts around the World
- 38. Amazon.com’s best-selling Album in pre-sales
- 39. Best opening sales week for a female/SoundScan10MM Viewers
- 40. “Frenemy”
- 41. Framework for “Social” “Tell me and I’ll forget; show me and I may remember; involve meand I’ll understand.” -Chinese Proverb
- 42. The new Media Landscape Fans Haters Bought Advertising Sponsorships PR Earned All things Social Blogs, Emoticons, Feedback, Posts, Ratings, Reviews, Shares, Tweets, Videos, Wikis Strangers Interested Parties Owned Your Website(s) LinkedIn Profile YouTube Channel Your Customers
- 43. The new New Media High Earned REACH Bought Owned Low High CONTROL
- 44. Would you give up some control? …to be more in-demand
- 45. “You’ve got to ask yourself one question” 25% of Search Results For the World’s Top 20 brands are Links to user-generated content 34%_of_bloggers_post_opinions_about_products reviews of your brand Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25
- 48. Today’s consumer in control
- 49. Looking ahead…
- 50. No CD’s or DVD’s by 2015
- 52. iAd
- 53. In-game
- 54. We are content consumers and creators
- 55. 3 exabytes (3.0x10ˆ19) “Data is the most consumed product and it affects all others.”-J. Walker Smith 3 exabytes created every 48 hours = all info created through 2003
- 57. social
- 58. semantic
- 60. Smart Paper
- 61. The future mobile search
- 62. The NEW mobile [data capture = remarketing] Special Offer
- 63. More mobile Highlights of the Mobile Year in Review 2010 Video Massive increase in apps downloaded FIVE BILLION appsdownloaded — up from 300 million in 2009 Whopping expansion of location-based services FIVE MILLION Foursquare users — up from 200,000 usersin 2009 Surge in mobile social media platforms 347% growth in Twitter mobile usage 200 MILLION mobile Facebook Users 100 MILLION YouTube videos played on mobile devices everyday Ongoing explosion in data traffic 3,000% growth in one carrier’s data traffic since 2008 3,339: average number of texts sent per month by US teens. 77 MILLION: number of smartphones shipped in the fall of 2010. Source: MobileFuture.org Year In Review. 2010
- 64. NFC Payment Systems (Near-Field Communication
- 65. Mobile Wallet (RFID Chip/Taipei's MRT)
- 69. Privacy
- 70. Privacy is now an Action Item No longer default option
- 71. Likes German Sedans Does most shopping during evening hours Researches “safest car seats” Why advertisers are concerned User ID: x2u83jyz442 Information Profile: Determines audience target The ad variables that are delivered
- 72. Dynamic ad messaging User ID: x2u83jyz442 You can have hundreds, thousands, or millions of variables in 1 single ad
- 74. The Long-Tail
- 75. The Long-Tail
- 76. Ok, so what does it all mean?
- 77. New Breed: Recession Shoppers Savvy
- 78. Not everyone will be happy (they never are)
- 79. Brand Hijacking Source: Twitter 2010 10x
- 80. Be a “listening” brand
- 81. Be authentic
- 82. The future of Media
- 83. Challenge HIPPO’s *Highest Paid Person’s Opinions
- 86. “Hits = How idiots track success.” Source: Avinash Kaushik
- 87. They click, they click me not 0.1% Banner Ad 3.5% Paid Search Ad Source: comScore 2010
- 89. Revenue
- 90. ROAS
- 92. Understanding data is key “Advertising is merely one of many channels that creates the opportunity for data collection.” Then: Advertising to drive sales. Now: Advertising to gather data; using data to drive sales and improve everything.
- 93. The future of ad spending? Source: Morgan Stanley, 2010
- 94. Questions? Thank you!
Notas del editor
- The Advanced Research Projects Agency Network (ARPANET) 1960’s, was the world's first operational “packet switching” network and the core network of a set that came to compose the global Internet. The network was created by a small research team at the Massachusetts Institute of Technology and the United States Department of Defense. Packet switching, today the dominant basis for data communications worldwide, was a new concept at the time of the conception of the ARPANET. Data communications had been based on the idea of circuit switching, as in the traditional telephone circuit, wherein a telephone call reserves a dedicated circuit for the duration of the communication session and communication is possible only between the two parties interconnected.With packet switching, a data system could use one communications link to communicate with more than one machine by collecting data into datagrams and transmit these as packets onto the attached network link, whenever the link is not in use. Thus, not only could the link be shared, much as a single post box can be used to post letters to different destinations, but each packet could be routed independently of other packets.
- Developed at University of Illinois in 1992 and was the first image/graphic based web browser.
- 1995 – 2000 peaking with the NASDAQ peaking at 5132.52 on March 10, 2000. Rise of businesses and spectacular failure of businesses who in many cases operated at a “sustained net loss” in order to build market share. Think “burn rate”.
- $1MM Minimum Buy
- Josh Simpson – aspiring comedian--- PREPARE NOW FOR THE BATTLES AHEAD AND STOCK PILE YOUR CREDENTIALS!
- Kristie Hammonds & MichaelSetzer (1MM+ Youtube views followed by drop in revenues)