3. Hand Drawn Drafts
Here are my hand drawn drafts for my poster print based advertisement. I prefer the one on the right
as the slogan will look professional just underneath the masthead in the centre of the page.
Additionally, I like how the artists will be displayed centrally, at the bottom of the page.
5. Campaign Message
The message behind my poster is very simple, it is meant to be the
best and loudest festival in Europe which has come from the name
‘AMP’. This is backed up with the connotation of big and up there
with the best by these powerful word shortened from ‘amplify’.
The unique selling point of my festival would be that it is quite
small attendance wise. People will like to go to a smaller festival if
they don’t want to be too cramped and surrounded by hundreds of
thousands of people. Another high factor that people will
encounter is safety. As a customer you want to ensure that you will
be safe and will not be crushed. Before publishing any
advertisements, the company will want to make sure they are
conveying the right message. This would be mainly to have fun and
enjoy yourself.
To advertise for my event I chose to print posters. This may be quite
expensive however very effective as if you put the posters in busy,
public places lots of customers will be attracted.
6. Test Photography
These are the images are took which have
potential to feature on my final poster idea. I
went with this one in the end as I think it is
crystal clear, detailed and I like the idea of the
reflection and techniques which have been
demonstrated in the image.
7. Photoshoot Plan
Lewis Millard will be the photographer. I
am going to have close up shots to get
more detail and technique in the photo. I
am going to use angles that allow me to
see a reflection of a guitar in the glasses
that my model will be wearing. I am going
to use dark colours in my text therefore I
am going to make the images light to
make the text stand out when it has been
added to my poster.
Where: School Photoshoot room
When: anytime of the day as we can
using lighting in the studio.
Inspirational Images
8. Step By Step on Photoshop
1. First of all I created a photoshop
document and made it A4 size.
2. Secondly, I inserted the background
image, flipped it vertically and turned
it to black and white.
3. Next, I added the masthead and
moved it slightly to the left as the
background image was lighter here so
it allowed the masthead to stand out
more.
4. To finish the poster, I added lots of
text boxes, changed the sizes, fonts
and colours of the text to allow it to
stand out.
9. Select fonts/graphics/colours
/ House Style
The three images to the right are all fonts taken
from dafont.com. These are the potential fonts
I could use for my masthead. However I have
chosen the middle one as I like the solid black
lines above and below the font as I think this
looks very professional. Additionally it is big
and bold which looks very professional.
The colour will be black as I think this will look
good with the lighter colored backgrounds. The
house style will be very inviting and friendly to
look at. This is so it will successful convey the
campaign message.
10. Hand Drawn Drafts – Finalise Layout
Here are my hand drawn drafts for my poster print based advertisement. I prefer the one on the right
as the slogan will look professional just underneath the masthead in the centre of the page.
Additionally, I like how the artists will be displayed centrally, at the bottom of the page.
11. Graphic Layouts – Finalise Layout
These are two examples of my graphic layouts. I prefer using graphic
layouts as it is done on the computer, is cheaper and it is very easy and
clear to understand.
12. Proof Reading / Sub Editing Slide
There are a few things I need to consider when constructing
the product. These are that all the images and texts used must
be correctly inline with each other and look professional. The
other thing is that all the colors must work well together.
Additionally all the spelling, punctuation and grammar must
be perfect as the poster will be seen by hundreds of
thousands of people.
I will check for these mistakes after I have the poster and will
double check to make sure there are no errors. There are
potential mistakes to be made on big paragraphs as there is a
higher chance for punctuation and grammar spelling. Also,
there is a high potential for mistakes to be made in dates and
locations and prices as these things can be subject to change.
13. Production Plan
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Deciding who will
headline on what day
and general discussions
and ideas.
Design layouts and
announce artists.
Produce advert Send first advert to
printing company
Printing of poster is
taking place.
Posters are released
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Start the designing and
layout for the
announcement of the
last three headliners.
Finalise. Then start to
produce the next poster
for the next
announcements
Continue the
production of the
psoters.
Posters sent to printing. Posters being printed. Second poster released
of the final headliners.
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
The layout for each
performers playing on
what dates and where it
will be held.
Produce the offical
poster and be ready to
send it off to printing.
Final checks and sent
off to the printing team.
Audio visual advert
released.
Posters being printed. Release the final poster
advert with the
completed and official
acts and what days they
playing.
14. Production Plan Continued
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Design the alternative
advertisement for the
magazine, slightly
changing the poster so
you keep brand
recognition.
Carry on designing Complete the advert
design
Confirm all the
information is correct.
Final poster based
advertisement is
released and work out
which information is
going where on the
poster.
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Start to produce the
final and official advert.
Produce the advert. Produce the advert. Produce the advert. Triple check the advert
for any errors.
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Add any details if
necessary.
Sent the print based
advertisement to
magazine companies.
Make sure the
magazines receive the
advert and include it for
their next release.
Magazines with the
same genre to the
festival will receive the
advert.
15. Equipment And Cost
Equipment Cost
Apple Mac Book Pro £2000
Microsoft Office £790 per user a month.
Desks and Chairs £175/desk
£35/chair
Printer x3 £232.17
Cameras x2 £428
Pens £10
Sources: http://www.apple.com/uk/shop/buy-mac/macbook-pro
https://products.office.com/en-gb/business/compare-office-365-for-business-plans
http://www.ikea.com/gb/en/products/chairs-stools-benches/office-chairs/torkel-swivel-chair-bomstad-black-art-50212486/
This table illustrates the importance of cost within a business. This is because as a business
you need to budget and know how much you are spending so you can work out profitability.
Additionally, you can later on use the information to work our profit using the calculation
(revenue – cost).
16. Staff And Cost
Staff Salary
Publisher £53,500
Photographers £42,000
Sources: http://www.forbes.com/sites/booked/2011/08/18/the-lives-and-
salaries-of-magazine-and-book-editors-4/#1df9cb937806
http://work.chron.com/much-money-magazine-editors-make-
year-11190.html
http://learn.org/articles/Magazine_Journalist_Your_Career_and_S
alary_Questions_Answered.html
This table also demonstrates the importance of cost within a business. This is because as a
business you need to budget and know how much you are spending on staff and salaries so
you can workout potential profits. Additionally, you can later on use the information to work
our profit using the calculation (revenue – cost).
17. Printing Quotes and Costs
http://print24.com/uk/product/magazines/
500 copies would only cost £19.88.
18. Location Recce
Location
Time
Date
Why?
School
30th September 2017
Doesn't’t matter as we can change the lighting I the studio
Picture Needed / Required
Shot type
Props and equipment
Lighting
Costume
Person
Why?
Close up
Sunglasses should be work for reflection
Lots of lighting
My friend can be in it wearing a pair of glasses.
Potential Hazards / Risks
Location Specific
Why?
Uneven ground could cause injury to ankles or legs. This is because
you could trip up or fall over.
19. Drafts
This is my draft for my
final poster. I created
it using Photoshop.
