10. The next generation of Hispanic consumers is growing up bilingual, bicultural, even multicultural
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12. 47 mm hispanics in US 43% prefer spanish 33% prefer english 25 different cultures represented constantly changing – immigration constantly adapting – acculturation? chasing the american dream maintaining connection to their heritage sources: us census bureau, simmons ncs unified study, nielsen ue Instead of a Gringo nation with subtle flavors of Hispanic culture– the US is becoming an urban youth dominated pan-Latin pastiche.
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14. Hispanics today are rapidly adopting emerging media and technologies while still embracing their traditions and heritage
15. They can be part of your mainstream target, yet can also be considered a unique market segment
16. . Successful Hispanic marketing programs need to consider three insight touch-points Language Preference Cultural Relevance Category Behavior
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Notas del editor
Destiny of US is to be a country of predominantly “brown” people. By 2050 30% of Us will be Hispnaic
Hispanics have accounted for one half of nation’s growth Hispanic growth rate (24.3%) was more than three times the growth rate of the total population (6.1%)
B
Hispanics are highly concentrated in key dmas, in some of which they represent the single largest group
yet growth is expanding beyond the “typical” established Hispanic areas
In fact, the Hispanic-origin population would contribute 45 percent of the population growth from 2010 to 2030, and 60 percent from 2030 to 2050. By the time a child born in 2010 reaches College, he or she will be one of 31% of the population. Will that child feel like any sort of minority given that we know that today’s HYA already feels like they make up 40% of the population in the US? Perhaps not, but while we cannot predict what changes come to Hispanic families in the next 20 years, we know that the reality of Hispanic families TODAY. And we know that today’s hispanic families have values and approaches to child rearing that are very different from their non hispanic counterparts/