Sewell Automotive, a luxury car dealership in Dallas, partnered with the airport and AMI to sponsor the valet parking program at Dallas Love Field airport. Through branding on uniforms, signage, and activations, the sponsorship helped distinguish Sewell's brand while providing a premium experience for customers. After two years, valet parking activity had increased 150% and Sewell was driving more consumers to their showrooms. The airport and Sewell both found the partnership to be an effective way to promote their brands.