Presentation about affiliate marketing for international NHTV students

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Seminar NHTV
Affiliate Marketing
13th of May, 2011
Leon Gerrits

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Agenda
❖ Who is Leon?
❖ What is Affiliate Marketing
- essentials
- terms & conditions
- trends
❖Q&A

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Who is Leon?

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Who is Leon?

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Affiliate Marketing
“essentials”

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Affiliate marketing is a marketing practice in which
a business rewards one or more affiliates for each
visitor or customer brought about by the affiliate's
own marketing efforts. Examples include rewards
sites, where users are rewarded with cash or gifts,
for the completion of an offer, and the referral of
others to the site.
Bron: Wikipedia, 2011

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TradeDoubler TradeDoubler
pays out affiliate invoices advertiser
Visitor Affiliate Advertiser
TradeDoubler Affiliate earns
tracking commission
Visitor
Payment

8. Affiliates

9. Content /
Vertical

10. Reward /
Loyalty

11. Price
Comparison

12. Search
marketeers

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Affiliate Marketing
“terms & conditions”

14. Remuneration

15. Keyword
policy

16. Cookie-time

17. Product feeds

18. Deep-linking

19. Prepayment

20. Sales
approval

21. Promotion
material

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Affiliate Marketing
“trends”

23. Voucher code
websites

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Conversion attribution
versus
Last Cookie Counts rule

25. Social Media

26. Professionalization

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Retargeting

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Leon Gerrits
Mobile: 06 - 46 37 59 19
Email: mail@leongerrits.nl
Twitter: @lgerrits