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29. :&P
- Adorno et al: The Authoritarian
Personality.
- Allport: The Nature of Prejudice.
- K. Clark: The Dark Ghetto.
- Saenger G.: The Social Psychology of
Prejudice.
- B. Olson: Faith and Prejudice.
- Dollard et al: Frustration and Aggression.
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g i s l e +a&L;iJI 4~;iujL3
C. Homans: The Human Grours. -
ill+4'-J3 . - S b 5 ' 1 & ~ $ 1 a&%
White and Lippit: Autocracy and -
Democracy. 3 group dynamicsL-1
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Research.
4 1 e3.+L.+YI 4 1 (%LC
H. Hyman: Readings in Reference -
4'e3 EW13b & u I
Group Theory and Research.
- -
Hare, A. P.: Handbook of Small Group -
d'p J h(+3 ;r.y l d l 3 *$%A'
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*3 .( 4Y7) Lewin
Cartwright, D. and Zander, A.: Group - L-1 h _ L a k J + L
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50. &*.. LJ+ &51S - rurnour :&P..
L,+JgUL3 ',=L.;tYl LgyL Lgl - gL! Sherif, M.: Intergroup Relations and-
. .-
Leadership.
Mills, C.: The Power Elite. -
LU ji .&JL JL ,UI I14-- - Gibb, C.: The Principles and Traits of -
~ ~ l j ~ ~ lLJg&&&L+ Leadership.
&uLi2.A; :;A3,&I3 Bass, 0.: Leadership, Psychology and -
6 Organizational Behavior.
J3j L G U l ;, J3j & 2 p l&+ Tannenbaum and Massark: The-
j# 13k& 4d Jjk Personality of the Follower.
& hjk1(j& Gj L i j l ~ Borgatta, E.: Great Man Theory of-
f+j-dl ;J&* L O + G + c 2 $ 1 Leadership.
Browne, C.: The Study of Leadership. -
WL . h 5 ? 1.. &ad +- &a1- Cattel, R.: Four Formulae for Selecting -
& @ Leaders on the Basis of Personality.
&lj .3~3-k-k +'w &j &wI Petrullo. L.: Leadership and-
L32lp;dl alj, Jp &L~?I + Interpersonal Behavior.
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60. :F'P
G. Allport and L. Postman: The-
Psychology of Rurnour.
Coplow, T.: Rumours in War. -
Peterson and Gist: Rurnour and Public -
Opinion.
Prasad, Jamuna: The Psychology of -
Rumour.
Schachter, S. and Burdick, H.: Rumour -
Transmission and Distortion
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68. A‘.&&& iJw advertiser :vlY
+..I.!& ar bc fi~si;!e;k;4. - ' b s k Maslow: Motivation and Personality. -
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2 2 b recency law: Xi1d l 3-L3
Murrau: Explorations in Personality.-
Hull, C. G.: Principles of Behavior. -
Lewin, K.: A Dynamic Theory of-
Personality.
McDougall, W.: The Energies of Men. -
Advertising Psychology
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Adams, H.: Advertising and its Mental -
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Scott, W.: Psychology of Advertising. -
Koponen, A.: Personality Characteristics -
of Purchasers.
Twedt, D. W.: Consumer Psychology. -
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D. Leaner: Propaganda in War and- d + ~ ~r~~
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Ellul, J.: Propaganda: The Formation of - _
Men'sAttitude. .'w+L ?&!I ( d ~ j.ZJ-!I
Doop. L.: Public Opinion and- L ~ - G L ~ ~ ~ ~?%?I (rrjr) &
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International Relations.
Klapper, J. T.: The Effects of Mass-
Communication.
Smith, Bruce, Laswell, Harold and Casey, -
R.: Propaganda, Communication and Public
Opinion.
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Scott, W.: Psychology of Advertising. -
Juster, F.: Anticipations and-
Purchases: An Analysis of Consumer
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,i . Psychische Hygiene -1 cG IIi +Y $41+eL;gJ+I
+dl a b J b L ~Psychohygiene i2 Aj .b&&+'dl a b W I
@w((Psychische Hygiene))um
Brezina and ((&L,JI-~)) l((Lj=lA)j-
JA +mJ& . 9Y -&Stransky
William r@3#l d
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+ ?2 JS 3i3 ;J+
d l L + d l 2 & d I ;tL+
108. Ginsburg, Sol: The Mental-
Health Movement. Its
Theoretical Assumptions.
Ridenour, Nina: The Mental-
Health Movement.
Encyclopedia of Mental Health.
Davis, Kingsley: Mental-
Hygiene and the Class
Structure.
Clausen, John: Sociology and -
the Field of Mental Health.
3i,JMI d! Z ~ J I ,i J!
5 C
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Gesell and Thompson: Infant-
Behavior.
Buhler, C.: From Birth to Maturity.-
Harris, D. 6.: The Concept of-
Development.
Pressey, S. L. and Kuhlen, R. G.: -
Psychological Development through
the Span.
u ? ' d ! w a r 4 ! 3 > 4-
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