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Vistage Social Media Presentation

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Lisa Helminiak
Lisa Helminiak

Learn how Social Media can fit into your business strategy

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Social Media: People are Talking How can we use it to improve our businesses? September 15, 2009
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who, What & Where What is Social Media?
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object]
What is Social Media? ,[object Object],[object Object]
Okay: What’s the Real Deal? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THIS IS A BIG DEAL!!!!
Social Media is Changing Everything ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.youtube.com/watch?v=MpIOClX1jPE&feature=PlayList&p=A0402F1F2A447D53&playnext=1&playnext_from=PL&index=3
 
 
Why Should I Care Who’s Using It and For What?
Potential Members are Online ,[object Object],[object Object],[object Object],[object Object]
About Social Networks Source: eMarketer, “Social Network Marketing Ad Spending and Useage”, December 2007; BusinessWeek “Generation MySpace is Getting Fed Up”, February 7, 2008 1 ,[object Object],[object Object],[object Object],2 ,[object Object],[object Object],3 ,[object Object],[object Object],[object Object]
 
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.youtube.com/watch?v=ddO9idmax0o&feature=PlayList&p=633486EC17ACBA34&playnext=1&playnext_from=PL&index=14
 
 
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object]
 
Facebook Apps
 
 
Flickr ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Flickr ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
MySpace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MySpace ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
MySpace Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Ning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ning ,[object Object],[object Object]
 
 
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube ,[object Object],[object Object]
YouTube Channels ,[object Object],[object Object],[object Object]
 
 
 
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn Apps ,[object Object],[object Object],[object Object],[object Object],[object Object]
Start with LinkedIn, Flickr & YouTube How to Get Started
STEP 1 ,[object Object],[object Object],[object Object]
STEP: 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP 3 ,[object Object]
STEP 4 ,[object Object]
If Not for Your Company….Maybe for YOU! ,[object Object],[object Object],[object Object],[object Object]
How to Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube or Flickr ,[object Object],[object Object],[object Object]
Social Media – Is it the right strategy Case Studies
Earth Kind Product ,[object Object],[object Object],[object Object],[object Object]
Recommendation ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
Great Clips Franchises ,[object Object],[object Object],[object Object],[object Object]
Recommendation ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
Social Media Analytics Measuring Success
Best Practices and ROI ,[object Object],[object Object]
 
 
 
If Nothing Else….Remember This <script type=&quot;text/javascript&quot;> var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;); document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); </script> <script type=&quot;text/javascript&quot;> try { var pageTracker = _gat._getTracker(&quot;UA-7323138-1&quot;); pageTracker._trackPageview(); } catch(err) {}</script>
 
 
 
 
There Are Lots of Vendors Out There
Thank You for Participating
Thank You! ,[object Object],[object Object],[object Object],[object Object]

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Notas del editor

  1. Lisa
  2. Lisa
  3. Sources: 1. comScore Releases 2007 “US Search Internet Year in Review,” Comscore.com, Jan 2007 2. Leichtman Research Group, June 2007 3. PEW, Data Memo “ Search Engine Use” August 6, 2008
  4. Definition: social network- an association of people drawn together by family, work or hobby. A social networking site (SNS), which is most of what we’re talking about (MySpace, Facebook, miGente) is: A Web site that provides a virtual community for people interested in a particular subject or just to &amp;quot;hang out&amp;quot; together . Members create their own online &amp;quot;profile&amp;quot; with biographical data, pictures, likes, dislikes and any other information they choose to post. They communicate with each other by voice, chat, instant message, videoconference and blogs, and the service typically provides a way for members to contact friends of other members. One can find dating sites, friendship sites, sites with a business purpose and hybrids that offer a combination of these. Globally, hundreds of millions of people have joined one or more social networking sites. YouTube is a web site with social networking features ( it has personal profile page or “channel page” and enables friending) These are three reasons why advertisers should care about these sites …
  5. Lisa