A social network friend recommendation system based on personality matching. http://chakuli.com/projects.html

1. Social TV Final Project
Li Bian :: libian@mit.edu ::Information Ecology

2. MatchMaker
a system that suggests friends to people on Facebook by analyzing and
matching people's online profile with the profiles of TV characters.
retrieve more accurate friend suggestions by leveraging the power of human
understanding of one another through existing social network.
using relationships in TV programs as a parallel comparison matrix, extends
these relationships into reality to help people find friends whose personality
and characteristics are expected to suit them well.

3. MatchMaker

4. “People You May Know”

5. “People You May Know”

6. “People You May Know” “Friends”

7. “People You May Know” “Friends”
Proximity matching

8. “People You May Know” “Friends”
Personality matching

9. MatchMaker Reality Projection

10. “People You May Know” Network growth trajectory: linear filtering

11. “People You May Know” Network growth trajectory: linear filtering

12. “People You May Know” Network growth trajectory: linear filtering

13. “People You May Know” Network growth trajectory: linear filtering
What a
small world!

14. “People You May Know” Network growth trajectory: linear filtering
What a
small world!

15. “People You May Know” Network growth trajectory: linear filtering
What a
small world!
“…focused on the
individual experiences…
---Lean Startup

16. “People You May Know” Network growth trajectory: linear filtering

17. MatchMaker Network growth trajectory: sporadic

18. MatchMaker
Tighter friendship (viral network effect, another kick on exponential growth)
Greater peer to peer influence (higher click through rate)
Drive curiosity, not “suggestion”
(“What can I talk about with friends?”  “What do my friends think of me?”)

19. Thank you