On the occasion of the Connected Conference in Paris, FNAC, in cooperation with Livosphere, conducted a survey on connected hardware consumers, their habits, their expectations, their preferences, and their assumptions about the internet of things.

1. Connected objects:
The internet of things
Katia HERSARD
Chief E-commerce & Marketing Officer Fnac Fnac Group / 12.06.2014

2. An in-depth survey conducted through our Fnac
“innovation panel”
Respondents specifics:
+ Geek profile
+ Early adopters
of innovations
+ Urban
All generations/ages
1Fnac Group / 12.06.14 / Connected objects: the Internet of things

3. The concept of connected objects seems to be well
known by our respondents.
Even if it is still considered as quite a recent one.
2
Means of learning
about connected objects
Newspaper
article
Social Media /
Internet
58% 49%
Television
40%
Shops Word of mouth
31% 25%
Radio
24%
94%
are familiar with
the concept of
connected objects
60%
declare knowing
the concept
quite well
51%
heard of
connected objects
more than a year
ago
Fnac Group / 12.06.14 / Connected objects: the Internet of things

4. An object allowing an easier & simplified life
3Fnac Group / 12.06.14 / Connected objects: the Internet of things
AN EASIER LIFE
"La centralisation des données permettant d'obtenir
des statistiques "
" Ils simplifient la vie "
" Le fait de faciliter la vie de tous les jours … "
SIMPLICITY OF USAGE
" Pratiques à utiliser, à distance, à plusieurs simultanément "
" Permet la compilation de données et le suivi de celles-ci "

5. …. a coach for a healthier well-being
4
"Bilan activité et historisation "
"La possibilité d’avoir un historique "
"Le suivi des courbes de poids automatiquement "
KEEPING TRACK OF YOUR PERFORMANCES
THE COACHING ASPECT
" Les données fournies le côté coaching les objectifs à
atteindre "
" En matière de santé, le coté "coaching" voire culpabilisant si
l'activité physique exercée sur une période donnée est
insuffisante. Cela me pousse à bouger plus qu'avant "
" En ce qui me concerne, j'ai un fit bit, ce qui me permet de
connaitre le nombre de pas que j'ai fait dans la journée, de
connaître le nombre de calories dépensées
et de pouvoir adapter mon alimentation en fonction J'aime
pouvoir aller plus loin certains jours, me dépasser… "
Fnac Group / 12.06.14 / Connected objects: the Internet of things

6. 5Fnac Group / 12.06.14 / Connected objects: the Internet of things
An object that helps with your everyday life
& home living
CONTROL CENTRALIZATION
" La centralisation des données permettant d'obtenir des
statistiques"
" Aspect pratique et simple, la centralisation des informations
dans le smartphone, la simplification et le gain de temps de
certaines tâches "
CONNECTED HOME
" La mobilité : pouvoir avoir un accès partout «
« mieux gérer sa maison, énergie en étant connecté à son
téléphone »

7. 6
“Connected objects” are mainly considered to be an
expensive modern technological breakthrough.
47%
50%
49%
49%
52%
60%
54%
40%
28%
20%
16%
46%
42%
42%
41%
34%
21%
13%
19%
5%
5%
5%
MODERN
EXPENSIVE
TECHNOLOGICAL BREAKTHROUGH
TREND
THE FUTURE
PRACTICAL
USEFUL
NON ESSENTIAL
COMPLICATED TO USE
HARMFUL TO YOUR HEALTH
DANGEROUS
Somewhat agree Strongly agree
Total Agree
93%
92%
91%
90%
86%
81%
69%
59%
33%
25%
21%
Fnac Group / 12.06.14 / Connected objects: the Internet of things

8. 7
An expensive perception however a possibility of finding
affordable products in each family of products
“Connected Objects”
are not affordable
products and are
very expensive
“Connected Objects”
are very expensive
for what they are
77%
71%
There are certain
families of products
for which prices are
affordable
We can find affordable
products in each
family of “Connected
Objects”
It is expensive but
truly justified
52%
39%
25%
16%
Are willing to
pay dearly
in order to
have a
“Connected
Object”
EXPENSIVE for 92 %
Fnac Group / 12.06.14 / Connected objects: the Internet of things

9. 8
84%
declare having heard of
Smart watches
70% for Connected bracelets
67% for Smart printers
65% for Smart surveillance cameras
64% for Connected glasses
In terms of aided awareness the two most emblematic
products are Smart Watches and Connected Bracelets.
Fnac Group / 12.06.14 / Connected objects: the Internet of things

10. 9
A coherent price perception compared
to the reality of pricing
Smart
weight scales
138 €
Price: 99-179 €
Connected
bracelet
147 €
Price: 69-199 €
Smart
watch
177 €
Price: 50-233 €
Smart
alarm systems
251 €
Price: 90-299 €
Fnac Group / 12.06.14 / Connected objects: the Internet of things

11. 10
Domotics and health objects are considered to be
the most useful products in comparison with
other categories
85%
85%
80%
69%
65%
64%
57%
53%
51%
50%
44%
41%
37%
32%
29%
24%
17%
9%
5%
4%
SMART ALARM SYSTEMS
SMART SURVEILLANCE CAMERAS
SMART SMOKE DETECTORS
SMART PRINTERS
SMART THERMOMETERS
SMART BLOOD PRESSURE MONITORS
SMART BABY MONITORS
SMART PILL CONTAINERS
SMART WATCHES
SMART LOCKS
SMART FRIDGE
CONNECTED BRACELET
SMART WEIGHT SCALES
SMART LAMPS
CONNECTED PLANT SENSORS
SMART GLASSES
CONNECTED TOYS
SMART SHOES
CONNECTED FORKS
CONNECTED CIGARETTEUseful
DOMOTICS
HEALTH
Fnac Group / 12.06.14 / Connected objects: the Internet of things

12. 11
Our customers declare to be already well equipped and
bring up in-depth feedbacks on this market.
41%possess a
“Connected Object”
60% 33% 3%
associated mobile O.S
Fnac Group / 12.06.14 / Connected objects: the Internet of things

13. 12
Usefulness and practicality of the product drive the
purchase. Not perceived as gadgets
Gadget-like
aspect
27%
Fnac Group / 12.06.14 / Connected objects: the Internet of things
.
Very Practical
61%
Curiosity
39%
Early
adopter
23%
Innovating aspect
45%
Usefulness
40%
Concept of
connecting
things
40%
Gadget-like
aspect
27%

14. 13
In comparison with other technological products, customer
reviews seem highly important when preparing the purchase
searched for Information on
Specialized Websites
55%
48%
viewed
Customer
Reviews
43% read Newspaper articles40% compared Retailers /
E-commerce websites
22% visited
Retailers/Websites to
get a clearer idea
Fnac Group / 12.06.14 / Connected objects: the Internet of things

15. 14
A truly recent market in terms of purchase
purchased
their products
in the last
3 months
50%
58%
43%
33%
24%
23%
20%
6%
2%
4%
2%
2%
3%
Fnac Group / 12.06.14 / Connected objects: the Internet of things

16. 15
The price is not the most important criteria in terms
of product choice.
USER FRIENDLINESS
ASSOCIATED MOBILE O.S.
DESIGN
PRICE
LATEST EDITION
SIZE
BRAND
9.8
9.5
8.9
8.7
8.5
8.4
7.8
Fnac Group / 12.06.14 / Connected objects: the Internet of things

17. 16
96% are satisfied with their connected objects
51%
44%
42%
30%
36%
34%
20%
11%
8%
11%
42%
48%
48%
56%
49%
45%
40%
47%
25%
17%
User friendliness
Design
Handling of the product
Associated mobile App
Synchronisation
Autonomy
Break resistance
Third party applications
The communatarian aspect
After Sales Services
Somewhat
Satisfied
Very Satisfied
Total Satisfied
93%
92%
90%
86%
85%
79%
60%
58%
33%
28%
Fnac Group / 12.06.14 / Connected objects: the Internet of things

18. 17
An important weight for Internet purchases (declarative)
60 %
40 %
Fnac Group / 12.06.14 / Connected objects: the Internet of things

19. 18
Retailer selection criteria
COMPETITIVE PRICES
LATEST TRENDS
TECHNICALLY COMPETENT STAFF
AFTER SALES SERVICES
INTERESTING PROMOTIONS
RETAILER/SITE REPUTATION
WIDE RANGE OF PRODUCTS
70 %
63 %
62 %
55 %
55 %
54 %
54 %
Fnac Group / 12.06.14 / Connected objects: the Internet of things

20. 19
Even if the price is not the 1st issue, it is still important in
selecting a retailer that proposes the best price on the market
70%
63%
62%
55%
55%
54%
54%
50%
49%
46%
41%
37%
35%
26%
COMPETITIVE PRICES
LATEST TRENDS
TECHNICALLY COMPETENT STAFF
AFTER SALES SERVICES
INTERESTING PROMOTIONS
RETAILER/SITE REPUTATION
WIDE RANGE OF PRODUCTS
HIGH-END PRODUCTS
STAFF IS ATTENTIVE TO YOUR NEEDS
STAFF RAPIDLY AVAILABLE
A REFERENCE FOR CONNECTED OBJECTS
ABILITY TO TEST THE PRODUCT
ABILITY TO BUY COMPLEMENTARY PRODUCTS
A PROFESSIONNAL DEMONSTRATING THE USE
OF THE PRODUCT
Very
important
Total Important
96%
93%
84%
92%
88%
87%
89%
84%
82%
80%
78%
67%
78%
58%
Fnac Group / 12.06.14 / Connected objects: the Internet of things

21. 20
Smart watches seem to highly progress and are considered
to be most wanted product in terms of future purchases
38%
have the
intention of
purchasing a
Smart
smoke
detector
52%
have the
intention of
purchasing a
Connected
bracelet
56%
have the
intention of
purchasing a
Smart
watch
47%
have the
intention of
purchasing a
Smart
printer
37%
have the
intention of
purchasing a
Smart
surveillance
camera
Fnac Group / 12.06.14 / Connected objects: the Internet of things

22. For the moment, well established brands
hold the first positions in terms of aided
awareness.
21
20%
94 %
85 %
78 %
46 %
30%
Fnac Group / 12.06.14 / Connected objects: the Internet of things

23. Considered brands for next purchase
22
38%
31%
21 %
15%
Fnac Group / 12.06.14 / Connected objects: the Internet of things
15%
11%
havent’ made up
their minds yet32%
considered by
considered by
consideredby
considered by
consideredby
consideredby

24. 23
An high growing market: 26% of our clients planned to
purchase a connected object in the months to come
26 %
have the intention
of purchasing a
"Connected Object"
in the months to come
7 %
have the intention
of offering a
"Connected Object"
as a gift in the months
to come
? ?? ? ? 29 %
haven’t yet decided
if they are going to
purchase a "Connected
Object"
Fnac Group / 12.06.14 / Connected objects: the Internet of things

25. In collaboration with