Presentation for Handheld Librarian 3 as an intro to augmented reality services including what's happening in the fields of advertising, marketing, retail, shipping, gaming, and the wealth of GIS information overlay currently available. Social issues are briefly covered as well.

2. What is Augmented Reality?

5. an open platform where anyone can develop their own “layer”

6. GPS / cell ID camera accelerometer

8. Internet 1.0 (1995-1999) text exchange, commercial, “game changer” Internet 2.0 (2000-2004) email, IM, web 2.0 Internet 3.0 (2005-2009) communication, social media, multimedia Internet 4.0 (2010-?) mobile, wireless/3G, augmented reality

9. the ridiculous hat approach

11. augmented reality vs. virtual reality

13. General Electric Augmented Reality ad

14. Sony Playstation EyePet Project

15. Microsoft’s Project Natal

16. QR Codes

17. SnapShop ShopSavvy

19. Cyberspace has leaked into the real world. What was inside the box…is outside. - Vernor Vinge

21. Layar

22. Wikitude

23. Google Goggles

24. AirPainter Virtual Graffiti

25. Sky Siege

27. iPew WorkSnug

32. Idee Inc., image recognition search on an iPhone

39. Who is Big Brother? Government? Marketers? The guy next to you?