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Building Strong Digital Libraries

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Powerpointo for a webinar for LANCR Ottawa Libraries, 4/19/2010.

Publicado en: Tecnología

Building Strong Digital Libraries

  1. Building Strong Digital Libraries Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author of
  2. times are tough
  3. 5 Things We Can Do Right Now 1) Find out user needs 2) Use free technologies to save money 3) Plan projects effectively 4) Assess projects thoughtfully 5) Market our services the right way
  4. #1: Find out user needs
  6. <ul><li>“ Understanding local patron culture is essential to creating used and useful technology services.” - Char Booth </li></ul>
  7. Taking the Ass out of Assumption (Char Booth):
  8. Taking the Ass out of Assumption (Char Booth):
  9. Listen to your users. It really is as simple as that.
  10. #2: Use the social web
  12. The Social Web <ul><li>Reach out to users in their own space </li></ul><ul><li>Let them choose to come to you, to add you to this part of their lives </li></ul><ul><li>Ask your users what sites they use </li></ul>
  13. Social Review Websites <ul><li>CitySearch </li></ul><ul><li>InsiderPages </li></ul><ul><li>JudysBook </li></ul><ul><li>Yelp </li></ul><ul><li>Local2Me </li></ul>
  14. Image from: 7/#comment72157603674521448 LOVE, BABY, LOVE!
  17. and then there are weird social networks…
  18. Social Networking Guidelines <ul><li>SJPL has a set of Social Media Guidelines </li></ul><ul><ul><li>Personal Social Media Participation </li></ul></ul><ul><ul><li>Site Set-Up, Management, and Profile Standards </li></ul></ul><ul><ul><li>Online Posting Guidelines for Users </li></ul></ul><ul><ul><li>Additional Posting Guidelines for Staff </li></ul></ul><ul><ul><li>General Social Media Best Practices </li></ul></ul><ul><ul><li>Notifications and Comments </li></ul></ul><ul><ul><li>Statistics and Publicity </li></ul></ul><ul><ul><li>Evaluating Additional New Technologies </li></ul></ul><ul><ul><li>+ specific guidelines for each site </li></ul></ul>
  19. Social Networking Tips <ul><li>Facebook, Twitter, Flickr, MySpace, Ning, etc. </li></ul><ul><li>Profiles vs. Pages </li></ul><ul><li>Broadcasts vs. Conversations </li></ul><ul><li>Best practices – who posts what when? </li></ul>
  20. Setting Up a Social Network <ul><li>Username Check: </li></ul><ul><li>Usernames Claim/Log-In: Open ID and ClaimID </li></ul>
  21. Maintaining a Social Network <ul><li>Update Syncing: or, Facebook’s Twitter app (can’t sync pages!) </li></ul><ul><li>Multiple Account Management: Seesmic, HootSuite, other apps </li></ul>
  22. Metrics for Social Networks <ul><li>Social Network Monitoring: Filtrbox, MyBUZZmonitor, TwitterSearch </li></ul><ul><li>Stats: Twitter Analyzer, Twitter Counter, built-in Facebook page stats (weekly email) </li></ul>
  23. Online Book Displays <ul><li>Westmont Public Library </li></ul><ul><li> </li></ul>
  24. Location-Based Social Sites <ul><li>Entries for libraries, trips, tips, contests </li></ul><ul><li>Historical walking tours (Wolf Walk) </li></ul>
  26. #3: Plan projects effectively
  27. Sarah's Awesome 10 Step Project Plans <ul><li>1. Background </li></ul><ul><li>2. Aims & Objectives </li></ul><ul><li>3. Overall Approach </li></ul><ul><li>4. Project Outputs </li></ul><ul><li>5. Technology Requirements & Impact </li></ul><ul><li>6. Training </li></ul><ul><li>7. Project Management </li></ul><ul><li>8. Marketing </li></ul><ul><li>9. Budget </li></ul><ul><li>10. Evaluation Plan </li></ul>
  28. BaseCamp
  29. Staff Training <ul><li>Part of training is information. </li></ul><ul><li>Provide staff exposure at least 1 month before soft launch </li></ul><ul><li>Offer staff formal training in that time </li></ul><ul><ul><li>- Play with it, touch it, and learn it. </li></ul></ul><ul><ul><li>- Fun. Rewards. Food. </li></ul></ul><ul><ul><li>- Types and numbers of trainings </li></ul></ul>
  30. Getting Staff Buy-In <ul><li>Inform early and constantly. </li></ul><ul><li>Ask for & use input. </li></ul><ul><li>Demand consistent managerial support. </li></ul>
  31. Soft Launches <ul><li>Beta test everything! </li></ul><ul><li>1. Launch the new service for a small group of staff first (to find big bugs). </li></ul><ul><li>2. Launch for entire staff (and ask for feedback, problems, suggestions). </li></ul><ul><li>3. Launch for users (without “hard” promotion and ask for feedback). </li></ul><ul><li>4. Do a hard launch and promote. </li></ul>
  32. #4: Assess projects thoughtfully
  33. Evaluating New Services <ul><li>Survey users and staff 6 months in: Would you recommend this service to a friend? Why or why not ? </li></ul><ul><li>Evaluate the library's follow-through: Has adequate marketing and training been done? </li></ul><ul><li>Evaluate statistics: How much staff time is being used?How much is the service used? </li></ul>
  34. Project Evaluation Plan
  35. Results of Evaluation <ul><li>Continue service </li></ul><ul><li>or </li></ul><ul><li>Discontinue service </li></ul><ul><li>or </li></ul><ul><li>Extend pilot </li></ul><ul><li>and </li></ul><ul><ul><li>- change aspects of the service </li></ul></ul><ul><ul><li>- do more promotion or training </li></ul></ul>Discontinuing a service is not failing. Persisting in a failed effort is failing.
  36. #5: Market our services thoughtfully
  37. <ul><li>Marketing ≠ Bookmarks </li></ul>
  38. Raising Awareness <ul><li>PR in our physical presence </li></ul><ul><li>PR in our online presence </li></ul>
  39. F2F World Marketing Ideas <ul><li>Open communication & discussion </li></ul><ul><ul><li>in the library </li></ul></ul><ul><ul><li>outside the library </li></ul></ul><ul><li>Outreach to partners & community groups </li></ul><ul><li>Word of mouth </li></ul><ul><li>Dynamic physical marketing </li></ul><ul><ul><li>LCD screens in-library or in the community </li></ul></ul><ul><ul><li>Flyers, posters, geocaching in the community </li></ul></ul>
  40. Online Marketing Ideas <ul><li>Have a good URL </li></ul><ul><li>Updates & flyers on Facebook & Twitter </li></ul><ul><li>Short promotions on receipt printers, email alerts, newsletters, catalog, website banners </li></ul><ul><li>Ensure search engine findability </li></ul><ul><li>Events websites (Eventful, Going, Upcoming)‏ </li></ul><ul><li>Get links from partners </li></ul><ul><li>Create spaces w/ tips/tours in location-sites (Foursquare, Gowalla) </li></ul>
  41. $10 = 5000 Facebook Flyers to targeted audiences Facebook Flyer image by Steve Lawson: Twitter ads next?
  43. Rejoice in failures... for failing indicates that you have encountered a boundary that needs testing.
  44. Questions? <ul><li>Sarah Houghton-Jan </li></ul><ul><li>web: </li></ul><ul><li>email: </li></ul><ul><li>IM: LibrarianInBlack </li></ul><ul><li>Twitter: </li></ul><ul><li>Skype: LibrarianInBlack </li></ul><ul><li>Facebook: </li></ul>