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A Joined Up Approach to Social Media

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Christine Rooney-Browne
Christine Rooney-Browne

This was presented at the Internet Librarian International Conference in October 2009 in London. It was a joint presentation between myself and Liz McGettigan, Head of Library & Information Services at Edinburgh City Council.

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TALES OF ONE CITY: A JOINED UP APPROACH TO SOCIAL MEDIA FROM EDINBURGH CITY LIBRARIES Liz McGettigan Head of Libraries Edinburgh City Libraries Internet Librarian International Conference, London, October 2009 Christine Rooney-Browne PhD Researcher University of Strathclyde
To discuss... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
From one generation to the next... Web 1.0 Web 2.0
‘ 24/7’ information & entertainment society... Image © Christine Rooney-Browne
OPAC 1.0
Image © Christine Rooney-Browne
(Based on suggestions by Maness, 2006); Image © Christine Rooney-Browne
Public Libraries 2.0... “ ...libraries are increasingly viewed as outdated, with modern, Internet-based services, such as Amazon and Google , looking set to inherit the throne” (Chad & Miller, 2005, p.4) “ ... compete for attention” in a 24/7 information society (Miller, 2006, p. 3). Public library website unlikely to be the first port of call for many internet users (Miller, 2006, p. 4). Failing to create a desirable destination?
More essential than ever...
Inspiration...
Solutions in the short term...
[object Object],Embracing Web 2.0...
Harnessing collective intelligence... “ ...l ibraries have been gathering the collective intelligence of civilisation for a long time, but in our collections each book is its own silo , users cannot navigate between them following link trails” Tim O’Reilly “ A powerful global conversation has begun. Through the internet people are discovering and inventing new ways to share relevant knowledge with blinding speed ” The Cluetrain Manifesto
Looking ahead..planning for the future! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changes how we interact & communicate… Edinburgh is changing fast to stay relevant...
Edinburgh’s virtual library... ,[object Object],[object Object]
Elements of our virtual library... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our new library catalogue...
Personalised services... Cycle Image © Christine Rooney-Browne
Challenging perceptions to create new, dynamic futures...
Libraries irrelevant...? A globally recognised and respected brand...public libraries are built to survive! Wordcloud © Christine Rooney-Browne (Created using Wordle.net)
OPEN UP THE DEBATE E-MAIL: [email_address] BLOG: www.libraryofdigress.co.uk Twitter: crooneybrowne Facebook: http://www.facebook.com/christinerooneybrowne E-MAIL: [email_address] BLOG: http://talesofonecity.wordpress.com/ Twitter: talesofonecity Netvibes: http://www.netvibes.com/talesofonecity Get in touch...

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A Joined Up Approach to Social Media

  • 1. TALES OF ONE CITY: A JOINED UP APPROACH TO SOCIAL MEDIA FROM EDINBURGH CITY LIBRARIES Liz McGettigan Head of Libraries Edinburgh City Libraries Internet Librarian International Conference, London, October 2009 Christine Rooney-Browne PhD Researcher University of Strathclyde
  • 2.
  • 3. From one generation to the next... Web 1.0 Web 2.0
  • 4. ‘ 24/7’ information & entertainment society... Image © Christine Rooney-Browne
  • 6. Image © Christine Rooney-Browne
  • 7. (Based on suggestions by Maness, 2006); Image © Christine Rooney-Browne
  • 8. Public Libraries 2.0... “ ...libraries are increasingly viewed as outdated, with modern, Internet-based services, such as Amazon and Google , looking set to inherit the throne” (Chad & Miller, 2005, p.4) “ ... compete for attention” in a 24/7 information society (Miller, 2006, p. 3). Public library website unlikely to be the first port of call for many internet users (Miller, 2006, p. 4). Failing to create a desirable destination?
  • 11. Solutions in the short term...
  • 12.
  • 13. Harnessing collective intelligence... “ ...l ibraries have been gathering the collective intelligence of civilisation for a long time, but in our collections each book is its own silo , users cannot navigate between them following link trails” Tim O’Reilly “ A powerful global conversation has begun. Through the internet people are discovering and inventing new ways to share relevant knowledge with blinding speed ” The Cluetrain Manifesto
  • 14.
  • 15. Changes how we interact & communicate… Edinburgh is changing fast to stay relevant...
  • 16.
  • 17.
  • 18. Our new library catalogue...
  • 19. Personalised services... Cycle Image © Christine Rooney-Browne
  • 20. Challenging perceptions to create new, dynamic futures...
  • 21. Libraries irrelevant...? A globally recognised and respected brand...public libraries are built to survive! Wordcloud © Christine Rooney-Browne (Created using Wordle.net)
  • 22. OPEN UP THE DEBATE E-MAIL: [email_address] BLOG: www.libraryofdigress.co.uk Twitter: crooneybrowne Facebook: http://www.facebook.com/christinerooneybrowne E-MAIL: [email_address] BLOG: http://talesofonecity.wordpress.com/ Twitter: talesofonecity Netvibes: http://www.netvibes.com/talesofonecity Get in touch...