Need ideas to bring in new customers to your bar or restaurant? Learn how to market your bar using Beer2Buds, from proven examples and new campaign ideas. Leverage the power of social and digital marketing to build and grow your customer base. Contact Beer2Buds for help with promotional materials, staff training, campaign and promotion ideas, and support with social media.

1. Marketing Your Bar
Using Beer2Buds
Thursday, November 29, 2012

2. Methods to Promote:
Local Store Marketing
Offline Marketing
Online Marketing
Leveraging Social Media
Event & Cause Marketing
Email Marketing
Sports Marketing
Thursday, November 29, 2012

3. Birthday Beer
People love to go out for their
birthday to celebrate.
One way to ensure they
go to your bar is by telling
their friends to buy them
a drink at your establishment.
Make their birthday memorable
and your bar stand out.
Thursday, November 29, 2012

4. Website
Customers find you, and find out
about you, by going online.
Add a Send Beer icon to your
website.
Add a Buy Me a Beer widget to
your website.
Thursday, November 29, 2012

5. Newsletter
Email is a very efficient and cost
effective way to reach your
customers.
Know when their birthdays are?
Have an idea for an event
or party and want to increase
attendance?
Buy them a beer!
Thursday, November 29, 2012

6. Team Sponsorship
Q. What do sports teams love to
do after a game?
A. Have a beer!
Make sure they know where to
find a cold beer after a tough
game.
Print out cards exclusive
to a local team, only for
your bar, and specify the
date.
Thursday, November 29, 2012

7. Contests
Promotions or contests, based on
your demographic, are a great way
of driving attention.
The number one reason people
fan you on Facebook is to get
promotions. *
Why not give them want they
want?
*Source: ExactTarget
Thursday, November 29, 2012

8. BounceBack
It costs 5-7x more to attract new
customers than it does to market
to your existing customer base.
While your customers are in your
bar, having a great time enjoying
their beer, why not give them a
beer code to come back in again
for another round?
Giveaways are a great way
to gain loyal customers
that come back!
Thursday, November 29, 2012

9. Facebook
Facebook has over $1 billion
active monthly users.
They are waiting to have
conversations with you and your
brand.
Invite them to have a beer.
Tell them that you are part
of the Beer2Buds bar
network.
*Source: ExactTarget
Thursday, November 29, 2012

10. Party!
Events are great ways to draw
people to your bar.
Throw a party, have a fundraiser,
give people an extra reason to
come to your bar and send money.
Entice them with a promotion or
discount.
Thursday, November 29, 2012

11. SWAG
Customers love swag.
The more they drink, for some
reason, the more swag they love.
Allow customers to wear stickers, use
bottle openers, t-shirts, etc.
Encourage them to post on
Facebook, acting silly, and checked-in
to your location.
Free social and viral
marketing.
Thursday, November 29, 2012

12. In Store Signage
People want to share drinks
with friends. What better way
than to convince your friend to
join you at the bar than to send
them a beer? A welcome bribe.
Allow your customers seated
inside the bar to send more
business to you.
Flyers and posters attract
attention inside your bar.
Thursday, November 29, 2012

13. Window Sticker
You’ve seen, or have, Zagat,Yelp,
CitySearch, stickers placed in your
window.
Let customers know that you
accept Beer2Buds.
This can double as a curiosity
mechanism to get people coming
inside to ask about it (and to have
a beer).
Thursday, November 29, 2012

14. Training
An Important Note:
Promotions are great. But, they
can fail if your staff isn’t properly
trained.
Do you have flyers posted, in plain
view, for staff reference?
Have you trained staff on the
process of redeeming a beer?
For questions, or for training
videos and webinars, please visit
Beer2Buds.com/toolkit.php or
email libby@beer2buds.com
Thursday, November 29, 2012

15. Marketing Kits
& Support
Materials for marketing your bar
are available for free on
Beer2Buds.com/toolkit.php
To get help customizing, generating
campaigns, or for additional
training or support contact us:
1-877-861-8474
libby@beer2buds.com
Ask us about Social Media packages.
Thursday, November 29, 2012