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Facebook
Contests!
Building Brand, Generating Sales and
Growing Your Business
StoneHouseInformation
Some Background
Info on
Facebook Marketing
SOCIAL MEDIA USAGE
Facebook is the
most widely used
social media
platform…but
Google+ is trying
to compete!
SOCIAL BANDWIDTH
4 7 %
2 1%
2 1%
11%
FACEBOOK
TWITTER
YOUTUBE
GOOGLE+
Facebook is currently dominating the social media
landscape…but services like YouTube and Twitter are
not far behind…with Google+ catching up!
StoneHouseInformation
POWERFUL
COMMUNITIES
0
5
10
15
2 0
2 5
3 0
S t ar buck s P iz z a	
   H ut McD onald s D om inos
WWW
Social Media sites
have MORE
interactivity than
web pages
Fan Page
Likes
v/s Monthly
Visitors to
Website (in
millions)
StoneHouseInformation
COMMUNITY
BUILD BRAND
ENGAGE WITH CUSTOMERS
GENERATE LEADS & SALES – EVERYDAY!
StoneHouseInformation
Fan
Page
When people become
fans, they are more
likely to visit your
shop!
Point of
Sale
When they visit your
shop, they are likely to
interact on your fan
page
THE FAN CYCLE
StoneHouseInformation
HOW TO ENGAGE THEM?
When your fans
share content, you
get MORE fans
Someone
LIKES your
page
You share
awesome
content
How to build a
FACEBOOK Community
with Contests
StoneHouseInformation
FACEBOOK Contests example
!   We put a tab icon on your wall for the contest.
StoneHouseInformation
FACEBOOK Contests example
!   You post messages about your contest on your wall.
StoneHouseInformation
FACEBOOK Contests example
!   Your existing fans click on the contest link.
StoneHouseInformation
FACEBOOK Contests example
!   They enter their name and email address.
StoneHouseInformation
FACEBOOK Contests example
!   Contestants get 10 more entries for sharing!
StoneHouseInformation
FACEBOOK Contests example
!   Everyone wants to share because they get so many
entries!
StoneHouseInformation
FACEBOOK Contest SUMMARY
!   Contests allows you to reach millions of targeted
users!
!   The better the giveaway the larger and faster the
engagement. You get more likes and shares.
!   You also get all the email addresses gathered from
the campaign that then go on your email distribution
list.
StoneHouseInformation
RESULT
Your fan base can grow exponentially
VIRALLY
StoneHouseInformation
WHAT DOES THIS MEAN FOR YOUR
BUSINESS?
!   Facebook is the most
widely used social media
network!
!   Opinions matter – and
people depend on each
other for suggestions.
!   Your business needs to be
talked about…
!   Fans buy
!   Fans recommend
!   Fans LOVE!
!   Your business needs an
active community so you
get:
!   Stronger Brand
!   Better Engagement,
and
!   More Sales
RESULTS
StoneHouseInformation
ABOUT US
StoneHouseInformation
!   Independent online
marketing services
company fpcusing on local
businesses in the Quinte
area
!   Specialized in providing
professional, intelligent
and powerful campaigns
that delivers results!
!   We keep track on the
latest trends, so our
clients can stay ahead of
the game
StoneHouseInformation
Our Philosophy
	

1.  We like win-win models
2.  Pay for performance
3.  Trust built long term relationships
where we go the extra mile

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