There’s no doubt that customer feedback plays an essential role in branding and product innovation. While co-creation can be a great way to make customers feel more invested in your brand, companies must be clever in launching campaigns that promote this type of involvement. That’s where the help of a professional branding and design agency can come in handy. For more details, visit http://www.liendesign.com/blog/2019/1/4/co-creation-is-it-the-wave-of-the-future

1. Co-Creation:
Is it the Wave
of the Future?
BY LIEN DESIGN | BLOG

2. Content
CO- CREATION
Lien Design | Blog
• INSIGHT COMMUNITIES
• CONTESTS
• WORKSHOPS
• CLOSE CUSTOMER INVOLVEMENT
CONCLUSION

3. CO-CREATION IS THE PROCESS WHERE CONSUMERS AND
BRANDS WORK TOGETHER TO CREATE BETTER IDEAS,
PRODUCTS AND SERVICES
Today, brands are taking customer involvement to the next level
with co-creation. There are a number of brands getting on board
with the co-creation process.
CO- CREATION

4. An insight community is group composed of a company’s
most trusted stakeholders, customers, partners, employees,
fans, donors and alumni. They give you rapid ongoing
feedback that can help you make confident business
decisions for future.
INSIGHT COMMUNITIES
Some companies celebrate innovation and creativity by
rewarding customers with an opportunity to come up with
new product ideas. They advertise contests in which they are
taking suggestions for new products and services.
CONTESTS
Lien Design | Blog

5. Another great way to incorporate co-creation in the growth of
your company is in a workshop group. Working a bit like a
focus group, customers can meet with company reps to
discuss areas in need of improvement within the company
and come up with ways to solve problems.
WORKSHOPS
For some companies, feedback can be a great way to
increase loyalty and engagement. For others, it can be an
integral part of doing business.
CLOSE CUSTOMER INVOLVEMENT
Lien Design | Blog

6. CONCLUSION
•While co-creation can be a great way to make customers feel more invested in your
brand, companies must be clever in launching campaigns that promote this type of
involvement. That’s where the help of a professional branding and design agency
can come in handy. These agencies can help you to create a unique premise for
customer involvement that is sure to boost customer interest in your brand.
•If you are looking for a creative design agency that can help you with a co -creation campaign, look no
further than San Diego’s Lien Design. They are on top of the latest trends and have the know how to
make your brand stand out no matter what type of branding campaign you are looking to create. Whether
you are looking for innovative logo design, updated packaging or a great looking web site, Lien Design
can help your brand stand out from the competition.