[GAMENEXT] What you don’t know CAN hurt you: Understanding the true meaning of localization

1. What you don’t know CAN hurt
you: Understanding the true
meaning of localization

4. How?

5. Why so few success
stories?

6. Localization is a
powerful tool that is
poorly understood.

7. It’s an investment
with a return, not a
cost sink.

8. It’s an investment
with a return, not a
cost sink.

9. It’s an investment
with a return, not a
cost sink.

10. Localization =/= Translation
Localization =/= Language

11. It’s about building
community around
your product, not
language.

12. Total
Approach
Localizing
Content
Language
and
Usability
Testing
Customer
Support
Marketing

13. It’s about building
community around
your product, not
language.

14. It’s about building
community around
your product, not
language.

15. It’s a lot of work.

17. It’s a lot of work.

18. It’s a lot of work.

19. Now you know.
Empower your games!