The document discusses Twitter and LinkedIn as social networking platforms. It provides an overview of what each platform is, how to create profiles and engage with connections, and tips for using the platforms effectively for professional and marketing purposes. Key details include descriptions of common features and terminology for Twitter, and using LinkedIn to build relationships, research opportunities, and generate business leads.

1. The Power of Twitter and LinkedIn

4. Should I Care? What is the purpose of marketing? - To fill the gap between customer and product - To connect and build a relationship with your target audience - To feel the pulse of the market and react to your findings Twitter is simply a tool that you can use to achieve the above but don’t put all of your eggs in one basket.

5. Should I Care? Orders via Twitter News via Twitter

7. The Application Landscape Hahlo Twitterific

8. Twitter Tools

20. The LinkedIn Professional At A Glance Source: @plan Summer 2008 Average Age 41 Household Income $109,703 Male 64% Comp HHI $100K+ 53.5% Own Smartphone/PDA 34% College Grad/Post Grad 80.1% Business Decision Maker 49% EVP/SVP/VP 6.5%

25. LinkedIn Delivers Small Business Source: @plan Summer 2008

26. LinkedIn Delivers Business Decision Makers Source: @plan Summer 2008

27. LinkedIn Delivers Software Decision Makers Source: @plan Summer 2008

28. LinkedIn Delivers Hardware Decision Makers Source: @plan Summer 2008

29. LinkedIn Delivers Business Consulting Decision Makers Source: @plan Summer 2008

30. LinkedIn Delivers IT Consulting Decision Makers Source: @plan Summer 2008

31. LinkedIn Delivers Marketing Services Decision Makers Source: @plan Summer 2008

32. LinkedIn Delivers Travel Services Decision Makers Source: @plan Summer 2008

40. LinkedIn Delivers More C-Level Executives Source: @plan Summer 2008