General Principles of Intellectual Property: Concepts of Intellectual Proper...
HighEdWeb 2018 - Please Stop Putting Lipstick on a Pig
1. Please…Stop
Putting Lipstick
on a Pig
Making a case for a
Content Audit
Justin Gatewood, M.Ed.
Web, SharePoint & Cloud Systems Admin.
Victor Valley Community College District
#heweb18 | @lightjump
11. Content
substantive information or creative material
viewed in contrast to its actual or potential manner of presentation:
a flashy website
but without much content.
https://www.dictionary.com/browse/content
41. Scenario
• Aging site
• Disorganized content
• Something needs to be done
• Leadership wants “a new student
experience”
42. Scenario
• Website Survey
• Assemble a small team
• Present findings from survey
• (data showed redesign not necessary)
43. Scenario
• Created Content Inventory Spreadsheet
• Assigned groups of sub-sites to team
members on tabs
• Three of 4 stopped attending…
44. Scenario
• Recommended content inventory and audit
• Leadership said, “I don’t think any
dependency between content audit and
redesign exists” and pushed for a redesign
without an audit.
45. Scenario
• Result (so far)…a nice-looking site with
old information.
• No real improvements aside from the
visuals
47. Identify an academic department that is having
issues
------------
(odds are, you already know of one)
48. Pull a content inventory of their department site
------------
(create a spreadsheet with the following columns:
URL, Page Title, Dept. Name, File type, Content Score and
Comments)
49.
50. Content Scoring column will have several values
------------
(start simple – score 1-5, 5 being best)
51. Perform an initial audit yourself of the content
------------
(start simple – score 1-5, 5 being best)
52. Setup a meeting with the department
------------
(send them your initial audit document, ask for them to run
through the content as well before your meeting)
57. Benefits of an Audit
• Find Content Problems
• ID Content for Reuse
• Locate gaps in Content
• Evaluate Content Quality
• Improve Content Structure (IA)
58. Benefits of an Audit
• Improve SEO
• Improve organic search
• Content is stronger
• Enhanced Usability
• Max. Conversion Rates
59. Perform the Audit
• Content Inventory
• ID Content Categories/Sites
• Map Content to Themes/Personas
• Analyze Content Performance
• Present Findings and Meaning