3. Target Audience
Our target audience if for ages 15-25
This is because the age range when most people
are first exposed to drugs. That’s best time to
prevent people being future drug addicts, before
they’ve even started.
5. Previous campaigns
Campaigns such as "brain warehouse" and "brain crashers"
introduced a darker side to the brand’s tone, while a series of poster
ads posed questions such as: "Is skunk stronger than badger?”
Brain warehouse
https://www.youtube.com/watch?v=5Rwd0cIHYVc
Cocaine
https://www.youtube.com/watch?v=-AOHYIaQvuc
6. Main competitors
Talk to Frank’s main competitor is Addaction who
are also one of the UK’s largest specialists and
alcohol treatment charities. Talk to Frank is a
much more effective national helpline because
they advertise themselves on TV a lot of people
know about them.
7. Pitch
This advert is meant to show how many people
fall in the trap of consuming drugs and other
harmful substances because of following what
other people tell them to.
8. This advert has a similar style to Talk to Frank’s
previous campaigns. These ads show the harsh
truths. It shows the real effects of the drug on the
person, whether that’s bloody noses, vomiting or
violence. Talk to Frank make sure to inform people of
the dangers.
Our advert is about smoking and drinking. We want
the audience to be responsible and start thinking
before they act and to show the them what can
happen if they abuse drugs. There are 16 different
shots in total that we will use to tell the story.
