Mallorie discusses 5 social media trends from 2015 and their implications for branding strategies: 1) Driving traffic off social media sites by owning your online presence rather than relying on third parties; 2) Growing attention spans allowing for long-form content; 3) Prioritizing high-quality brand content over products; 4) The rise of disappearing media like Snapchat; and 5) Consumers expecting real-time brand responses. She provides tips for capitalizing on these trends such as creating blogs, testing microsites, focusing on user-generated content, and streamlining response processes. Mallorie predicts more Facebook advertising, a focus on Gen C over Gen Y, widespread multimedia creation, and ad platforms improving to match Facebook's capabilities
12. Attention Spans Are Growing
• Technology allows (and encourages!) it
• Long form and episodic video
• Long form written
• Tease content on social
• Create sequential advertising strategies to drive results
14. Content Trumps Product
• Content should blend in with feeds
– No one wants to stop their scrolling and say “That’s a great ad!”
• Leverage influential ambassadors
• KISS
15. Now you see me; now you don’t:
Users love disappearing media
20. Tips & Tricks
• Driving off social
– Create a compelling blog
– Test small microsites vs. changes to your whole website
• Longer attention spans
– Choose your own adventure
– Periscope/ Meerkat requires less slick production
• Great content wins
– Start with UGC
– Find your visual mission statement
• Disappearing media
– Test Snapchat in “safe ways” i.e with employees or prospects
– Watch first
• Real-time content
– Create categories and topics that your brand will get involved in
– Fire drill your processes
23. • Facebook advertising will be everywhere – and likes won’t matter
• Less talk about Gen-Y and more focus on Gen-C
• Multimedia creation will become mainstream
• Ad platforms will catch up to Facebook
Predictions