1. Case Study: Visit Salt Lake-
Dream Winter Vacation

2. Goals
• Position Salt Lake as a premier winter tourist destination that
goes beyond just snow sports by showcasing all there is to do
and see in the area
• Increase Visit Salt Lake’s fan base, follower base and share with friends
• Excite audience and increase time spent and conversation on Facebook Page
&

3. Strategy
• Interactive Campaign: Build an interactive and exciting campaign that
highlights what Salt Lake offers
• Dream Vacation Contest: Create a contest where fans can design
their own unique dream vacation

4. Results
• As of January 11, 2012, Visit Salt Lake had attracted a total number of 8,405
new fans since the start of the campaign on November 24, 2011.
• The Dream Winter Vacation app has had a total of 4,457 tab views so far.

5. Additional Materials
By creating an incentive for users to visit Salt Lake and interact with social
media pages at the same time, fan engagement increased and the brand
became more likeable.

6. THANK YOU!
Questions? Contact us:
@LikeableMedia
www.facebook.com/LikeableMedia
contact@likeable.com
(212) 660-2458