Highlights from the Likeable Media Blog, October 2015.

2. Likeable Media Blog
Monthly Highlights
October 2015

3. As marketers, we've heard all the buzz about Snapchat. With 100 million daily active users, and 30%
of all millennials reporting daily use of the app (77% of college students, alone), Snapchat has gone
from the "naked picture app" to an important network for brands to watch.
But today, I'm not speaking to you as a brand marketer. I'm speaking to you as a person. I'm telling
you today that you personally need to get on Snapchat— right now. It may feel silly, or
uncomfortable, or outside of your comfort zone. It may feel unnecessary, as most of you reading this
won't have friends on the network. Here is the #1 reason you personally need to get on Snapchat...
Read More>>
By: Carrie Kerpen
The Number 1 Reason You Personally
Need to Get on Snapchat

4. Every marketer struggles with what should and shouldn't go into a report. This is especially the case
with social media marketing, where there isn't quite as much institutional wisdom that helps guide
strategy. Below is a list of what every social media marketer should be looking at in a report each
month.
Read More>>
100+ Digital-Friendly Symbols
to Use on Social Media ☺ ✔ 💋
By: Charlie Balk
What Belongs in Every Social Media Report

5. Real Time Content: the three big money words right now in marketing. From tweeting a trending
hashtag, to commenting on viral stories, to creating custom images relevant to a current trend,
incorporating real time content into your social marketing strategy is a great way to increase
engagement and make your brand a part of a viral conversation.
Read More>>
By: Erin Minty
4 Examples of Real Time Content to Model
Your RTM Strategy After

6. Today, there are a multitude of platforms, ongoing network changes/updates, and an environment
crowded with brands all trying to get their messages heard. Here are lessons from 3 of my favorite
brands that have managed to consistently stay ahead of the curve, and leverage the changing digital
marketing landscape.
Read More>>
By: Candie Harris
3 Brands That Know How to Market in the
Digital Age

7. The advertising world changed a few weeks ago when Instagram announced open advertising in line
with what has already been available on networks like Facebook and Twitter. For now, Instagram ads
are unpublished-only and can only be link posts, app install ads, or video.
Of course, you probably already knew that. The trick now is to identify creative that will work best for
your ads on the network. That means understanding the audience that uses Instagram and realizing
the relative novelty of sponsored content within a user's feed
Read More>>
By: Noah Jarosh
How Proper Creative Wins With Instagram
Ads

8. 4 Things to Consider When
Planning Your Social Media
Budget
By: Daniel Lara
Time travel: a concept that was crafted by the greatest minds of our world, and only
turned into reality within the greatest stories of science fiction, isn’t as much fiction as
we thought. On October 21, 2015, many will celebrate one of the most memorable
tales of time travel: Back to the Future. In the movie’s sequel, Marty McFly travels to
this day from 1985 with the hope of altering his future.
But this day is more than just a celebration of a classic cinematic moment. It’s a day
that recognizes the power of time and our curious fascination with it. And so, this got
me thinking: Why is the notion of time travel compelling to so many? And why is it that
we humans become emotionally charged with the idea of accessing the past, present
and future?
Read More>>
How Social Media Makes Time Travel
Possible

9. By: Maggie Burke
One of the first stages in developing your brand on social media networks is finding
your perfect marketing tone. So what is a marketing tone, you ask? It’s the
implementation of your online personality that harmonizes with that of your primary
audience. Ultimately giving you the charm and appeal to build awareness, loyalty and
drive sales.
Read More>>
Find Your Voice: 5 Brands to Inspire
Marketing Tone

10. By: Brian Murray
For years your resume was meant to represent professionally in your job search. It
was something that was only seen when you provided it and that was likely closely
connected to where you were in the job search. LinkedIn for many reasons has
replaced the the resume, but it is so much more.
Read More>>
5 Tips To Refresh Your Personal LinkedIn
Profile

11. Follow Likeable Media on Slideshare
for monthly blog updates
For more frequent updates
subscribe to the
Likeable Media newsletter.

12. 240 W. 37th Street, 7th Floor, New York, NY 10018 | Phone: 212-660-2458 | contact@likeable.com