Likeable Media is an award-winning, global social media and word-of-mouth marketing firm with a focus on creating compelling content. Likeable Media has worked with over 200 brands and is the only agency to win three consecutive WOMMY awards from the Word of Mouth Marketing Association (WOMMA). In 2013, Likeable Media was named one of the Top 50 Fastest-Growing Women-Owned Businesses by WPO and American Express OPEN and the 6th "Best Place to Work in New York City" by Crain's New York Business. For more information, visit likeable.com.

2. We curate, create and connect content that
gets you results.

3. Likeable Content CubedTM is a product that uses insights from
social media data to develop and promote branded content that will
generate up to 20 times greater business results for your organization.

4. We Use Data to…
CreateCurate Connect
We produce content based on what our
curation team has observed within the
social landscape of your brand, your
competitors and your target
demographic.
Our in-house community managers
utilize various technologies and
tools to listen and identify
opportunities to engage, find
relevant conversations and analyze a
variety of social media data.
We provide you targeted, results-
driven advertising that is seen by
the right people, at the right time,
getting users to do the action you
want.

5. Curate: Approaches to Listening
Proactive Coverage
. .
Reactive
Our Community Management Program humanizes your brand through three points.
We respond quickly to questions,
comments, complaints, and brand
shout-outs.
We recognize opportunities to engage with
key influencers, relevant conversations, and
trending topics.
We monitor your social media presence
around the clock in order to better serve your
communities.

6. Create: The Likeable Process
Sizzle Community-Inspired
This content is the most brand-centric.
It conveys information that can be
utilized year-round.
This content inserts your brand into the online
conversations around current and anticipated
events, trends, or upcoming brand activity.
This content is created based on what data
collection has told us about your customers’
interests, needs, preferences, and more.
Evergreen
Our wide variety of content types balance three essential elements of messaging.

7. Create: Our Content Types
Brief text and imagery
that a user can process within
seconds.
Digital experiences
where the user contributes
his/her voice and opinion.
Videos and complex imagery
that convey messaging in a
highly enriched way.
Text, imagery, and audio
that a user devotes
minutes to process.
Micro Content Long Form Interactive Multimedia
Animated Gifs
Cartoons
Charts
Cheat Sheets
Illustrations
Memes
Short Text Posts
Photos
Pin Boards
Polls
Quotes
Inspirational Messages
Blog Posts
Case Studies
Data Visualization
E-books
How-To Guides
Interviews
Lists
Webinars
White Papers
Ambassador & Partner
Comments
Contests
Giveaways
Guest Posts
Live Chats
Quizzes
Sweepstakes
Testimonials
Twitter Chats
Wikis
Animation
Audio Recordings
Full Videos
Infographics
Live-Streaming Video
Micro-Video
Online Presentations
Podcasts
Screencasts
Vlogs

8. Connect: Keys to Being Seen
Creative &
Targeting Plan
Evolving
Results
We use social and consumer insights to
craft a strategy that will reach your
objectives.
We make sure hyper-relevant audiences
receive your message at the lowest cost per
desired action.
We distribute creative with unparalleled reach
and use its data to optimize your ads in
real-time.
Data Driven
Ad Strategy
Our tactics cut through the noise of the online space and ensure the right people see your content.

9. Our Work

10. Objective: Brand Awareness
Content Type: Micro, Image
Targeting Techniques: Hungry New Yorkers
Seamless encourages consumers to order food
delivery from its service. Our insights determined
that the Facebook audience responds to brief
imagery of delicious food, paired with copy
referencing pop culture of today and yesterday.
Thus, this simple post showing a delicious burger
and referencing Sir-Mix-A-Lot’s famous song
(revamped by Nicki Minaj) brought value to the
community.
Result: Double the Industry Average Engagement
Seamless

11. Soap.com
Objective: Conversion
Content Type: Micro, Image
Targeting Techniques: 30 Audience Combinations
(e.g. Online Beauty Shoppers, Urban/Trendy
Moms)
By pinpointing the most lucrative targeting
opportunities, and testing multiple creative
variables against those targets, Likeable achieved
over 1000% ROAS (Return on Ad Spend) for this
particular eCommerce effort.
Result: $104,000+ in Online Sales

12. Objective: Awareness, Conversion
Content Type: Long Form, Blog Post
Targeting Techniques: The Walking Dead Fans
Century 21 aims to be the highest trafficked real
estate website in the U.S. To help achieve this, we
insert the brand into popular conversation. Yet the
commentary on pop culture and current events
always connects to their core product – real
estate.
Result: 1,200+ Shares (Multiple Networks), Blog
Visits Increased 32% vs. Prior Year
Century 21

13. Kaplan
LearningAdvisor
Objective: Awareness, Conversion
Content Type: Interactive, Campaign
Targeting Techniques: MOOC Students, Ed-Tech
Influencers
The Outreach Program put in place by Likeable for
LearningAdvisor focused on driving qualified leads
to the site to review MOOCs as well as targeting
thought leaders in the ed-tech space to increase
awareness. This was a two step conversion
process since all users had to create an account
prior to leaving a review.
Result: 35% Conversion on Twitter

14. Objective: Awareness, Conversion
Content Type: Interactive, Sweepstakes
Targeting Techniques: Friends of Fans
We launched a campaign designed to leverage
SodaStream brand enthusiasts and spread the
word about the must-have gift of the 2013 holiday
season. The Fizz It Forward campaign
encouraged the SodaStream-owning Facebook
community to nominate their friends for a chance
to win their own SodaStream.
Result: $1.1 million in e-commerce sales, 13,000
entries, 5 million impressions.
SodaStream

15. Medtronic Diabetes
Objective: Acquisition, Engagement
Content Type: Interactive, Quiz/Campaign
Targeting Techniques: People Living with Diabetes
Interactive media can guide and inform users in an
original way. Medtronic Diabetes worked with
Likeable Media to create, “What’s Your D-Type?” This
quiz achieved three unique goals: highlight
accessories and product offerings, capture email
addresses, and emphasize that a person living with
diabetes is not defined by their condition.
Result: Our lips are sealed! Out of respect for our
client, these results are confidential. However, feel
free to ask us more about the features of this
successful campaign.

16. Citrix
Objective: Awareness
Content Type: Multimedia, Micro Video
Targeting Techniques: Business Professionals
Citrix wanted to convey a level of humanization
and humor that they couldn’t convey in their
traditional marketing efforts. We suggested 6
seconds Vine videos for their Buy One, Get One
offer. Unicorns (and mustaches) fit perfectly with
the lighter tone they were striving to communicate.
Result: 2,973 Views at Launch of Channel

17. Anti-Defamation
League
Objective: Awareness
Content Type: Multimedia, Video
Targeting Techniques: Potential Donors
ADL releases highly-sensitive content over its
networks. In this instance, the brand surveyed
over 100 countries and compiled one of the
world’s largest reports on anti-Semitic views. To
create interest around the report’s launch, while
remaining mindful of users’ attitudes toward the
topic, Likeable produced this suspenseful trailer.
Result: 2.2 Million Reached, 4,700 Plays,
Coverage in Wall Street Journal

18. 240 W. 37th Street, 7th Floor, New York, NY 10018 | Phone: 212-660-2458 | contact@likeable.com