This presentation was given to iCrossing clients on Friday 5th of March by Antony Mayfield about his upcoming book, Me & My Web Shadow. For more information about the book please visit: http://meandmywebshadow.com
iCrossing – Antony Mayfield, You and Your Web Shadow. 5th March 2010, Royal Festival Hall
1. Web Shadow: 1. What someone finds when they
look for you on the web. 2. The combination of an
individual’s online owned presence (social network
profiles, blogs, personal websites) and their earned
presence: what others say about them for instance on
company websites, blogs, Twitter and wikis.
(Etymology: derives from Jeff Jarvis’s term “Google
shadow”, describing the search results for an
individual.)
Tag: #webshadows
meandmywebshadow.com
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2. You & Your Web Shadow
Royal Festival Hall : : March 5th, 2010
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7. What you know or don't know
about how networks work can
influence how much freedom, wealth
and participation you and your
children will have in the rest of this
century.
@hrheingold
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20. "Cisco just offered me a job! Now I have
to weigh the utility of a fatty paycheck
against the daily commute to San Jose
and hating the work.”
cisco fatty
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32. “...this is just the
beginning of an
exciting new era of
global
interconnectedness that
will spread ideas and
innovations around
the world faster than
ever before.”
http://goo.gl/J2eq
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48. Strategic Tactical
How will the social web affect how we
think and plan at a strategic business
level? Will they change our commercial,
political, social & cultural environment?
What will our response be?
Organisational Personal
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49. Strategic Tactical
How will the tactics of our brand
marketing change? What will happen to
the structure of campaigns, the mix of
media, our relationships with media and
agency partners?
Organisational Personal
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50. Strategic Tactical
Organisational
Our organisation, including our employees and
suppliers, has evolved to meet the demands of a
media and marketing environment that is
changing rapidly. Will the divisions and
structures we have now need to change? How
will communications, governance and
collaboration alter? Personal
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51. Strategic Tactical
Personal
What will this mean for us all at a
personal level? What skills and ways of
working will need to be considered? Will
the nature of our people’s work, of work
itself, be altered?
Organisational
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55. 1.Sanity (not vanity)
searches
2.Be best/first source of
information
3.Draw a line between
private & public
4.Tell your friends and
family
5.Be present/useful in your
networks
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