1. Advertising Research Competitive Effectiveness VSB 2020, Spring 2011

2. Traditional Media Advertising

3. SRDS: Standard Rate & Data Service Content: Consumer magazines, Digital (AKA web sites), Direct Marketing, Out of Home, Newspapers, Not Included: TV, Cable, Radio Search methods: by category, by keyword, by geographic market Quick Profile to scan results Prices

4. SRDS Media Kit Demographics Rate Card & Ad Specs

5. MRI+ University Reporter Cumulative-Reach Frequency Qualitative-where read, how read, ad interest, cut ads Report- circulation, rates, editorial policy, links to e-kits Specifics: websites, magazines, cable stations Quantity & Time : radio TV quantity Consumer Magazines Media Consumption: Product/Media

6. Radio 30 second spot http://www.radio-locator.com/ http://www.stationratings.com TV & Cable http://www.tvb.org/market_profiles http://www.zap2it.com/tv/ratings/ Gale Directory of Publications & Broadcast Media Radio & Television

7. Trade News Searching

8. What about digital? Karpinski, R. (2010, April 19) Ad networks and exchanges 101. Advertising Age. Retrieved from http://adage.com/print/143310 Morrissey, B. (2010, October 25). Audience revolution. 51 (38) p.6 Adweek. Retrieved from Business Source Premier Bowman, J. (2010, July). Real-time bidding: Buy it now. New Age Media. Retrieved from Business Source Premier ComScore Alexa BizShark MarketingCharts HitWize eMarketer Subscription Networks/Exchanges/Auctions Metrics/ROI

9. Advertising Expenditures: Benchmarks Search by brand name, or product/service classification Ad$Summary

10. Directory of advertisers, advertising agencies http://ezproxy.villanova.edu/login?URL=http://www.redbooks.com Advertising Redbook