A quick snapshot of cause marketing

1. Cause Marketing Overview

5. According to Cone’s 2010 Cause Evolution Study : 83% of Americans wish more of the products, services and retailers they use would support causes. 61% are willing to try a new brand or one they’ve never heard of if associated with a cause. And according to Edelman’s goodpurpose Study 2010 : Nearly 2/3 of global consumers believe it is no longer enough for corporations to give money; they must integrate good causes into their everyday business. Consumers are Definitely Interested

8. Steps for Developing Cause Marketing Program Strategic Fit Readiness Assessment Level of Commitment Partner Identification Program Details Execution

9. Linda’s Experience in Cause Marketing Coca-Cola Polar Bear Support Fund Developed and managed a 3 year partnership with WWF that raised over $750,000 to support polar bear conservation and education. Created a microsite on company website. Developed Employee Education series to encourage positive environmental behavior at holidays. Worked with MyCokeRewards to raise consumer funds. FIFA World Cup Clean Water Scores Goals Integrated sustainability into the brand’s largest marketing campaign. This campaign ran in 15 countries, amplifying the Coca-Cola Africa Foundation’s efforts, in conjunction with GETF, to bring clean drinking water to communities in need and raising funds for water access projects in Africa. International Coastal Cleanup Employee Volunteerism Worked with the global campaign leader to optimize communication. Led the local office cleanup by recruiting and briefing volunteers as well as capturing and reporting results.

10. Need help in developing a cause marketing campaign that delivers value for your brand/company? Contact me at [email_address] or 713-303-2730