Every so often an audit of the various profiles you have, whether they are online or in print format is necessary, just to make sure that they are working for you as hard as they possibly can. This audit form, which accompanies the document "The Strategy behind the Profile" can be used to get you started.

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Profil
Profile Item
Who is it for?
What will they do
Why should they h
Where are they fo
When is it used?
How will you meas
Details
Name
Business/Company
Contact Details
Web Address
Email Address
Social Accounts
What Do You Do
Call To Action
Photograph
Logo
Summary
Products & Service
Special Offers
Testimonial
Common Question
Opening Times/Re
Examples/Portfoli
Parkinson‐Hardma
e Aud
with it?
have it?
ound?
sure it?
y Name
es
ns
estrictions
o/Free Gift
an, 2010 – www.gro
dit
Business Card
Need Do
owabetterbusiness
Brochure
one Need
s.co.uk
e We
Done
ebsite ‘About Us’
Need Done
’ Linkedin
e Need
On
Done N
ne‐Minute Elevato
Need Done
or