Linda Sherman presented at Hawaii Social Media Summit on how to find and keep customers by powering up your current marketing strategy with social media to create a holistic integrated marketing program. Linda Sherman's view on "What is Social Media". Tips on Twitter, Facebook, LinkedIn and Google plus. Learn from someone with a successful background in traditional marketing on how to make the transition to holistic integrated marketing.

1. Power Up Your Marketing
Strategy with Social Media
Hawaii Social Media Summit 10-19-11
@LindaSherman

2. Hawaii Social Media Summit 10-19-11
Linda Sherman Intro
Resident of Kauai since 2004
Avid Tennis Player
Member, Kukui’ula Outrigger Canoe Club
Co-Founder, Sustainability Forums Kauai
Aqua Farming International
Commercial Marine Biology Institute
Lived in Japan for total of 21 years
Linda Sherman KauaiMarketing.com

3. Hawaii Social Media Summit 10-19-11
Linda Sherman Intro
Traditional CMO background
Former CEO Club Med Japan; set up
Coors Japan; success launching ZIMA in
Japan
Social Media Marketing Consultant
Social Media Influecer
Co-Founder, The Courage Group
Linda Sherman KauaiMarketing.com

4. Hawaii Social Media Summit 10-19-11
Courage Group Intro
Social Media Marketing Consulting and
Training
Digital Film: Online Promo and
Documentary Video
Photography
Website Creation
Graphic Design and Corporate Identity
Linda Sherman KauaiMarketing.com

5. Hawaii Social Media Summit 10-19-11
Competitive Landscape Has Changed
Linda Sherman KauaiMarketing.com

6. Hawaii Social Media Summit 10-19-11
Competitive Landscape Has Changed
Linda Sherman KauaiMarketing.com

7. Hawaii Social Media Summit 10-19-11
History of Marketing
Linda Sherman KauaiMarketing.com

8. Hawaii Social Media Summit 10-19-11
History of Marketing
Linda Sherman KauaiMarketing.com

9. Hawaii Social Media Summit 10-19-11
How To Be Found Has Changed
Linda Sherman KauaiMarketing.com

10. Hawaii Social Media Summit 10-19-11
Traditional Marketing
Marketing
Campaigns
include print, TV,
radio, in-store,
events, and
email.
Linda Sherman KauaiMarketing.com

11. Hawaii Social Media Summit 10-19-11
Holistic Marketing Integration
Linda Sherman KauaiMarketing.com

12. Hawaii Social Media Summit 10-19-11
What Is Social Media?
Linda Sherman KauaiMarketing.com

13. Hawaii Social Media Summit 10-19-11
Social Media Tool Integration
Linda Sherman KauaiMarketing.com

14. Hawaii Social Media Summit 10-19-11
Three Steps of Social Media Marketing
Linda Sherman KauaiMarketing.com

15. Hawaii Social Media Summit 10-19-11
Six Leader Attitudes on Social Media
Linda Sherman KauaiMarketing.com

16. Hawaii Social Media Summit 10-19-11
Allocate Resources
Linda Sherman KauaiMarketing.com

17. Hawaii Social Media Summit 10-19-11
How To Get Started
Linda Sherman KauaiMarketing.com

18. Hawaii Social Media Summit 10-19-11
Facebook Page
Linda Sherman KauaiMarketing.com

19. Hawaii Social Media Summit 10-19-11
Facebook Page
Linda Sherman KauaiMarketing.com

20. Hawaii Social Media Summit 10-19-11
Facebook Profile
Linda Sherman KauaiMarketing.com

21. Hawaii Social Media Summit 10-19-11
Twitter
Linda Sherman KauaiMarketing.com

22. Hawaii Social Media Summit 10-19-11
Klout
Linda Sherman KauaiMarketing.com

23. Hawaii Social Media Summit 10-19-11
Linkedin - Company Profile
Linda Sherman KauaiMarketing.com

24. Hawaii Social Media Summit 10-19-11
Linkedin - Personal Profile
Linda Sherman KauaiMarketing.com

25. Hawaii Social Media Summit 10-19-11
Linkedin - Groups
Linda Sherman KauaiMarketing.com

26. Hawaii Social Media Summit 10-19-11
Google+
Linda Sherman KauaiMarketing.com

27. Hawaii Social Media Summit 10-19-11
Website Blog
Linda Sherman KauaiMarketing.com

28. Hawaii Social Media Summit 10-19-11
Local Search
Linda Sherman KauaiMarketing.com

29. Hawaii Social Media Summit 10-19-11
What is Hot?
Infographics
Linda Sherman KauaiMarketing.com

30. Hawaii Social Media Summit 10-19-11
Get Found Online
Create
Optimize
Promote
Social Proof
Convert
Linda Sherman KauaiMarketing.com

31. Hawaii Social Media Summit 10-19-11
Reaching New Customers - B2B
Linda Sherman KauaiMarketing.com

32. Hawaii Social Media Summit 10-19-11
Reaching New Customers - B2C
Linda Sherman KauaiMarketing.com

33. Hawaii Social Media Summit 10-19-11
Contact Linda Sherman
Tel: 808-212-1860
email: Linda.Sherman@CourageGroup.com
@LindaSherman • @KauaiTalk
@BoomerTechTalk
BoomerTechTalk.com
KauaiMarketing.com
ItsDifferent4Girls.com
Gplus.to/LindaSherman
slideshare.net/LindaSherman
Linda Sherman KauaiMarketing.com