How to get started with social marketing. Strategy, implementation, what are the platforms. This presentation was to a gathering of rotarians interested in marketing and PR for the Rotary. It was held at Rotary Club District Assembly on Kauai March 17, 2012 during a series of sessions led by the well-known newscaster and Rotary director Linda Coble. Linda Sherman, who has a successful background in traditional marketing presented on how to make the transition to holistic integrated marketing. Discussion focused on what this meant for the Rotary Clubs.

1. How to Get Started
with Social Marketing
Kauai Rotary Clubs 03-17-12
@LindaSherman

2. Kauai Rotary Clubs 03-17-12
Linda Sherman Intro
Resident of Kauai since 2004
Avid Tennis Player
Member, Kukui’ula Outrigger Canoe Club
Co-Founder, Sustainability Forums Kauai
Aqua Farming International
Commercial Marine Biology Institute
Lived in Japan for total of 21 years
Linda Sherman KauaiMarketing.com

3. Kauai Rotary Clubs 03-17-12
Linda Sherman Intro
Traditional CMO background
Former CEO Club Med Japan; set up
Coors Japan; success launching ZIMA in
Japan
Social Marketing Strategist & Trainer
Social Media Influencer
Co-Founder, The Courage Group
Linda Sherman KauaiMarketing.com

4. Kauai Rotary Clubs 03-17-12
Courage Group Intro
Website Creation
Graphic Design and Corporate Identity
Social Media Marketing Strategy and
Training
Digital Film: Online Promo and
Documentary Video
Photography
Linda Sherman KauaiMarketing.com

5. Kauai Rotary Clubs 03-17-12
Competitive Landscape Has Changed
Linda Sherman KauaiMarketing.com

6. Kauai Rotary Clubs 03-17-12
Competitive Landscape Has Changed
Linda Sherman KauaiMarketing.com

7. Kauai Rotary Clubs 03-17-12
History of Marketing
Linda Sherman KauaiMarketing.com

8. Kauai Rotary Clubs 03-17-12
History of Marketing
Linda Sherman KauaiMarketing.com

9. Kauai Rotary Clubs 03-17-12
How To Be Found Has Changed
Linda Sherman KauaiMarketing.com

10. Kauai Rotary Clubs 03-17-12
Traditional Marketing
Marketing
Campaigns
include print, TV,
radio, in-store,
events, and
email.
Linda Sherman KauaiMarketing.com

11. Kauai Rotary Clubs 03-17-12
Holistic Marketing Integration
Linda Sherman KauaiMarketing.com

12. Kauai Rotary Clubs 03-17-12
What Is Social Media?
Linda Sherman KauaiMarketing.com

13. Kauai Rotary Clubs 03-17-12
Social Media Tool Integration
Linda Sherman KauaiMarketing.com

14. Kauai Rotary Clubs 03-17-12
Three Steps of Social Media Marketing
Linda Sherman KauaiMarketing.com

15. Kauai Rotary Clubs 03-17-12
Allocate Resources
Linda Sherman KauaiMarketing.com

16. Kauai Rotary Clubs 03-17-12
How To Get Started
Linda Sherman KauaiMarketing.com

17. Kauai Rotary Clubs 03-17-12
Facebook Profile
Linda Sherman KauaiMarketing.com

18. Kauai Rotary Clubs 03-17-12
Facebook Timeline Profile
Linda Sherman KauaiMarketing.com

19. Kauai Rotary Clubs 03-17-12
Facebook Pages
Linda Sherman KauaiMarketing.com

20. Kauai Rotary Clubs 03-17-12
Facebook Page: Taste of Hawaii
Linda Sherman KauaiMarketing.com

21. Kauai Rotary Clubs 03-17-12
Engaging Your Facebook Fans
Linda Sherman KauaiMarketing.com

22. Kauai Rotary Clubs 03-17-12
YouTube
Linda Sherman KauaiMarketing.com

23. Kauai Rotary Clubs 03-17-12
Google+
Linda Sherman KauaiMarketing.com

24. Kauai Rotary Clubs 03-17-12
Pinterest
Linda Sherman KauaiMarketing.com

25. Kauai Rotary Clubs 03-17-12
foursquare
Linda Sherman KauaiMarketing.com

26. Kauai Rotary Clubs 03-17-12
Instagram
Linda Sherman KauaiMarketing.com

27. Kauai Rotary Clubs 03-17-12
Twitter
Linda Sherman KauaiMarketing.com

28. Kauai Rotary Clubs 03-17-12
Twitter Connect
Linda Sherman KauaiMarketing.com

29. Kauai Rotary Clubs 03-17-12
Twitter Discover
Linda Sherman KauaiMarketing.com

30. Kauai Rotary Clubs 03-17-12
Website Blog
Linda Sherman KauaiMarketing.com

31. Kauai Rotary Clubs 03-17-12
What is Hot?
Infographics
Linda Sherman KauaiMarketing.com

32. Kauai Rotary Clubs 03-17-12
Get Found Online
Create
Optimize
Promote
Social Proof
Convert
Linda Sherman KauaiMarketing.com

33. Kauai Rotary Clubs 03-17-12
Reaching New Members & Sponsors
Linda Sherman KauaiMarketing.com

34. Kauai Rotary Clubs 03-17-12
Contact Linda Sherman
Tel: 808-212-1860
email: Linda.Sherman@CourageGroup.com
@LindaSherman • @KauaiTalk
@BoomerTechTalk
BoomerTechTalk.com
KauaiMarketing.com
ItsDifferent4Girls.com
Gplus.to/LindaSherman
Pinterest/com/KauaiMarketing
slideshare.net/LindaSherman
Linda Sherman KauaiMarketing.com