2. Remixing—or the process of taking old pieces of text, images, sounds, and
video and stitching them together to form a new product—is how individual
writers and communities build common values; it is how composers achieve
persuasive, creative, and parodic effects. Remix is perhaps the premier
contemporary composing practice.
—DeVoss & Ridolfo
3. Sampling
Today, sampling is practiced in new media culture when
any software users including creative industry
professionals as well as average consumers apply cut/copy
& paste in diverse software applications; for professionals
this could mean 3-D modeling software like Maya (used to
develop animations in films like Spiderman or Lord of the
Rings );[1] and for average persons it could mean Microsoft
Word, often used to write texts like this one. Cut/copy &
paste is a vital new media feature in the development of
Remix. In Web 2.0 applications cut/copy & paste is a
necessary element to develop mashups; yet the cultural
model of mashups is not limited to software, but spans
across media.
Eduardo Navas
“Regressive and Reflexive Mashups in Sampling Culture”
4.
5. Sampling as a Metaphor for Thinking and Writing
In a DJ’s world, making a new song requires samples from other songs. To
sample from a song is to borrow a few bars of melody or a bass line.
You can see how this translates to composing: written texts are culled, shaped,
patterned on prior knowledge, which itself includes knowledge of genre,
quotes, ideas, what things you’ve heard. Essentially, a writer brings the vast
sum of memory, what DJ Spooky calls “a vast playhouse” and, later an “archive.”
On the meta-level, the world wide web represents a culture’s memory out of
which new artifacts are made.
Ultimately, says DJ Spooky, “as an artist you’re only as good as your archive.
6. Rhetorical velocity – Rhetorical velocity is, simply put, a strategic approach to
composing for rhetorical delivery. It is both a way of considering delivery as a
rhetorical mode, aligned with an understanding of how texts work as a component
of a strategy. In the inventive thinking of composing, rhetorical velocity is the
strategic theorizing for how a text might be recomposed (and why it might be
recomposed) by third parties, and how this recomposing may be useful or not to the
short- or long-term rhetorical objectives of the rhetorician. (Ridolfo and Voss)
