1. Website Conversion Optimization: Proven Strategies in
Search Engine Marketing
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The Google search engine is currently the leading web search tool acquiring approximately
83 percent of the market share. The lead may be due to the fact that internet users recognize
the name Google more compared to other search engine names that operates in the World
Wide Web. In fact, Google is available in different regions, using local languages so users
can enjoy Google even if they are not fluent in English. Aside from these facts, Google has
the simplest interface among search engine sites because they limit the page using only the
important features making it manageable even to novice internet users.
On another note, because Google has many internet users using their page, their technology
is also popular among website owners. Because of this, web owners layout their sites based
on Google’s algorithm since it is important that they follow these standards so that spider
crawlers will be able to pick up and include their sites on the Google result page. As a result,
Google has to change their algorithm over time in order to cater to both users and web
owners.
In the early days of Google, much of the their algorithm relies on the number of times the
keywords were included in the contents. As a matter of fact, many SEO firms based their
strategies in helping their clients maintain their sites’ relevance by working around keywords.
This led to the practice of keyword density in the search engine optimization because many
used to believe that repeated keywords in the content increases the possibility of Google
bots finding up internet websites with repeated key phrases.
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Along with the repeated keywords in the webpage, Raw PageRank was also one of the
factors SEO firms relied on since Google placed huge emphasis on this when they first
began operating. This is because Google used to operate based on this algorithm because
logically, sites which have popular links have high rankings in Google. This is because
popular sites if linked to another site would somehow get points in the ranking system of
Google. However due to issues of spamming, Google had to lower the weight of Raw
PageRank.
At the present, Google has updated their algorithm and placed a huge weight on previously
unpopular aspects of SEO which are the Domain Trust and Anchor Text in External Links.
When Google began operating, Domain Trust had the lowest percentage however, today it
has the highest weight making this the most important factor in SEO. On the other hand,
Anchor Text remains popular in Google page ranking and SEO firms prefer this strategy
because apart from it hyperlinks keywords, links are provided as a supplement to that word.
Blogging is one of the popular interests in the social media these days. This is basically the

2. same with jotting down personal stories but the difference rests in the selected venue. The
main reason why it is completely different with writing a diary is because the stories are
uploaded online for everybody to browse. Bloggers utilize a domain which they keep
regularly by posting stories and other articles which are related to their interest. In short,
blogging is a new form of journal writing.
The looks from the word wide web assisted people who developed an fascination for crafting
to improve their activities in a very new placing. Web publishing tools which emerged in the
late 1990s allowed internet users to utilize the technology without requiring them to know
highly technical stuff like in the internet. Because of this many non-technical online users
found a way to interact with other users through their blogs.
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Blogging was relatively simple in the past but since the online world is quite volatile, changes
in this venue were also evident in blogs. Right before, the chores included in this particular
enterprise are really easy to complete but presently there can be various things included
which people must think of so that you can stay suitable with this field.
Nowadays, there are a few individuals running a blog which use them to earn money online.
For this purpose, bloggers were forced to utilize tools to increase their reputation online. For
instance, there are tools available online which bloggers can take advantage in order to
promote their sites. A web browser is one perfect example which bloggers can utilize to
enhance blogging activity. WordPress Stats for case in point can be described as resource
utilized by bloggers who would want to know the regular visitors stats of their weblogs.
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