This document summarizes a LinkedIn social selling workshop. The agenda includes foundations of social selling, what success looks like, and best practices for implementing social selling programs. It discusses how social sellers see more success in opportunities created, quota achievement, and outselling peers. The best practices for implementation include creating awareness through executive sponsorship, education through training and resources, and accountability through metrics tracking and attribution.

1. LinkedIn Social Selling Workshop
1

2. Agenda
2
• Foundations of Social Selling
• What Social Selling Success Looks Like
• Best Practices for Implementing a Social
Selling Program
• Q&A
• Networking

3. Foundations of Social Selling
Jaymie Brill
Sales Leader, North America Sales

4. Why reps lose deals
people on average are
involved in the buying
decision
5.4
Missing critical players
77%
of buyers don’t believe that
sales understands their
business and don’t think
they can help
Saying the wrong things
of forecasted deals
go dark
24%
Losing touch with prospects

5. Social Selling
A modern approach to sales that utilizes
information from social networks to grow
your business

6. Social Selling Behaviors
Create a
professional brand
Find the right
people
Build strong
relationships
Engage with
insights

7. LinkedIn has a wealth of information on the people and
companies with whom you want to build relationships
430M+
Members worldwide
7M+
Global companies
159MMonthly unique visitors
2B+
Updates per Week

8. To tap into the power of LinkedIn for sales, you need to
expand your access and tailor your experience
Today:
your personal
network
All that LinkedIn
has to offer
YOU
Just what
you need
for sales

9. Where Sales Navigator Comes Into Play

10. Social Sellers See More Success
45% 51% 78%
Create more
opportunities
More likely to
achieve quota
Outsell peers
who don’t use
social media

11. Demo

12. What Social Selling Success Looks Like
Erica Benton
Marketing, LinkedIn Sales Solutions

13. Social Selling Leaders
Anthony Burnett
Customer Experience Director
Level 5
Marissa Evans
Corporate Communications
Veritiv
Scott Parker
Business Identification Manager
Alexander Proudfoot

14. Best Practices for Implementing
Social Selling Programs
Jaymie Brill
Sales Leader, North America Sales

15. Social Selling Works
40%
increase in pipeline
3.2x
increase in deal size
171x
return on investment

16. You can’t manage what you can’t measure

17. AccountabilityEducationAwareness
Implementing Social Selling Programs

18. Awareness
Implementing Social Selling Programs
Best Practices
Communicate your vision
Get executive sponsorship
Help define and align program to business objectives
Partner on a path to success tailored for your team
How LinkedIn Can Help

19. Education
Implementing Social Selling Programs
Build a social selling culture
Coach for social selling behaviors
Best Practices
Share best practices and learnings
Provide dedicated resources for training
How LinkedIn Can Help

20. Implementing Social Selling Programs
Track Metrics & Attribution
Build an ROI Story
Provide Social Selling Index (SSI) as KPI
Support management with usage reporting and analytics
How LinkedIn Can Help
Accountability Best Practices

21. Social Sellers See More Success
45% 51% 78%
Create more
opportunities
More likely to
achieve quota
Outsell peers
who don’t use
social media

22. Implementing Social Selling Programs
• Track metrics and attribution
• Build an ROI story
Accountability
• Build a social selling culture
• Coach for social behaviors
Education
• Communicate your vision
• Get executive sponsorship
Awareness

23. Q&A

24. sales.linkedin.com
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