The financial services industry is on the brink of wholescale digital disruption. We are starting to see an increasing number of case studies and stories in finance news showing the power of social media in wealth and banking relationships. Social business is here to stay but there is still a lot of unknown in what and how to act to get the most benefit. LinkedIn gains 2 new members a second and has more than 6 million members in Australia, roughly 9 out of 10 professionals. Combine this data with the ability to segment by seniority, job title, even where their company sits in the Fortune 1000 – it makes sense that so many financial institutions are leveraging the platform. Our financial services breakfast will examine how organisations can leverage LinkedIn database to build profitable relationships with the hard to reach financial buyer.

1. LinkedIn Breakfast – Social Business
26th May 2015

2. Agenda
07.30 – 08.00 Breakfast & Networking
08.00 – 08.30 Social Business
Mark Dick – Director Sales Solutions
08.30 – 08:50 Social Selling in Action
Anne Nicole – Relationship Manager LinkedIn Sales Solutions
08.50 – 09:00 Q&A
09.00 Session Close

3. Why are we here?

4. 4
LinkedIn Social Selling Trends Social Selling in Action

5. ​LinkedIn Mission
Connect the world’s professionals to
make them more productive and
successful

6. LinkedIn: World’s Largest Professional Network
4M+
INDONESIA
3M+
PHILIPPINES
2M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
21M+
BRAZIL
115M+
UNITED STATES OF
AMERICA
11M+
CANADA
30M+
INDIA
7M+
AUSTRALIA
1M+
NEW ZEALAND
4M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
18M+
UNITED KINGDOM
9M+
FRANCE
7M+
ITALY
2M+
BELGIUM
1M+
DENMARK
4M+
TURKEY
5M+
NETHERLANDS
2M+
SWEDEN
6M+
SPAIN
8M+
CHINA
364M+
Members
Worldwide^
+2 New members per second
50% Access via mobile devices*
^As at May 2015
*Access to LinkedIn during LinkedIn’s Q1 (Jan – Mar 2015)
24 Languages
1M+
HONG KONG
1M+
JAPAN
1M+
S. KOREA
850k+
VIETNAM
Americas
180m+ members
Europe, Middle East, Africa
116m+ members
Asia Pacific
68m+ members
1M +
THAILAND

7. LinkedIn adoption amongst FSI professionals in
Australia is continually growing
0
100
200
300
400
500
600
Jan-10 Jul-10 Jan-11 Jul-11 Jan-12 Jul-12 Jan-13 Jul-13 Jan-14 Jul-14 Jan-15
Members(000)
250K members
350K members
450K members
150K members

8. 9
STAY INFORMEDSTAY CONNECTED GET HIRED
For members
with your professional world through professional news
and knowledge
and build your career

9. For customers
MARKET SELLHIRE
Power the majority of
the world’s hires
The most engaging
platform for marketers to
engage with professionals
Leveraging professional
networks at scale

10. ​LinkedIn Sales Solutions Mission
Connect the world’s buyers and sellers
to build relationships.

11. 12
90%
of decision makers say
they never respond to
cold outreach
are now involved in the
average B2B buying
decision
7people
How Business is Changing
5X
B2B buyers 5X more likely to
engage via warm
introduction than cold
outreach

12. 13
How Social is Impacting Buying Decisions
75%
of B2B buyers now use
social media to be more
informed on vendors
Up to
90%
through the decision
making journey before
reaching out

13. 14

14. Australia
Defining the Member Opportunity
Prof Services Retail &
Consumer
Engineering Government FSI Health &
Pharma
Software Media &
Entertainment
126K+
67K+
54K+
49K+ 48K+ 47K+
39K+ 39K+
Mass Affluent Professionals in Australia
Total Audience Size: 511K+
Source: LinkedIn Data, April 2014

15. Market Characteristics
71K
Started a new
role
4K
Members
relocated to
Australia
11.3K
Switched
industries
LinkedIn Data - 2014

16. Mark
221 first degree
Mass Affluent
connections
Existing
connections
know an
additional
67,463
Mass Affluent
professionals

17. Laggards
0 100
Leaders
Social Selling Index
1 Create a professional brand
Find the right people2
Engage with insights3
Build strong relationships4

18. Create a professional brand
Find the right people
Engage with insights
Build strong relationships
11.0
4.8
1.1
8.9
Social Selling Index 25.8
FSI Australia
9.7
4.3
1.3
8.0
23.3
FSI Globally
FSI Professionals are adopting social selling tactics
*SSI as of April 2015

19. Create a professional brand
Find the right people
Engage with insights
Build strong relationships
11.0
4.8
1.1
8.9
Social Selling Index 25.8
FSI Australia
FSI Professionals are adopting social selling tactics
*SSI as of April 2015
15.0
10.6
3.6
15.8
45.1
Attendees Today
10.4
5.0
1.3
8.8
25.5
Attending
Companies

20. Top SSI Companies in the Room
1.
2.
3.
4.
5.
6.

21. 25

22. Social Selling in Action

23. 27
Questions?

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